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B2B Twitter Giveaway Examples: Online Marketing Industry

May 23, 2011
by Gradiva Couzin

Truth be told: online marketers are very good at online marketing! Their social media marketing strategies can even serve as models for other B2Bs. So, in our quest for B2B social media genius, we looked at examples of firms pushing the medium to its max.

We wanted to know what online marketing agencies (and others in the search and marketing industry) were giving away on Twitter, so we examined industry Twitter streams to see what giveaway promotions they’ve recently offered to their followers. The giveaway items range from software trials, to free eBooks, to iPads, to a trip to Facebook’s headquarters. Here’s the full list:

Acquisio gave away free eBooks
12 Free eBooks on #PPC #SocialMedia & #Display. Get your hand on them at the @acquisio Resource Center http://ow.ly/4AdDr
Adgooroo (Eric Ward) gave away autographed copies of his books at the Search Marketing Expo.
I will be giving away autographed copies of my #ppc book at SMX East today around 3-3:30! Swing by the @AdGooroo booth
Adlucent gave away a free iPad at SES New York
At #SESNY today? Visit Adlucent in Booth 2301 for a chance to win a new Apple iPad2!
AMEX Open Search Manager gave away $20,000 and a trip to Facebook’s headquarters.
Did you know @Facebook & @OPENForum are giving #smallbiz an #OPENBigBreak with $20K and a trip to Facebook HQ? Enter now! http://aexp.co/Knc
Bing announced an MSN trivia game on news & trending topics with a $100 giveaway.
Are you a wiz w/ breaking news & trending topics? Play the @MSN trivia game 4 a chance 2 win $100! http://binged.it/lqEGcq
Blekko gave away iPads at South by Southwest
Congrats to @peplau for winning the #blekko #sxsw iPad 2 giveaway! Thanks to all who participated. It was great meeting all of you.
Covario gave away inexpensive tumblers at a Forrester Marketing Forum.
Stop by the @Covario Booth #400 at #FMF11 to learn about all the digital marketing programs Covario has to offer + get an orange tumbler.
E Search vision utilized a tweet as a conference discount for the eTail West e-commerce show.
Visit us at eTail West 2010! Call 415.814.1001 & mention this tweet for a conference pass discount when you register as a friend of eSV
Experian offered a 10% bonus on a purchase of its address data verification service.
Verify the quality of your address data with Experian QAS for @Salesforce app! Receive a 10% bonus by purchasing before 5/31! bit.ly/gXsHvZ
Full Sail University gave away free movie tickets to the feature film “Thor” during a reception.
FREE THOR TICKETS!!! First 25 people to Building 3 (FS3B/EB Auditorium) reception get tickets for tonight at 7:30pm! Limit 1 per person.
Kenshoo gave away 1 free book, entitled “Everything I Know About Marketing I Learned from Google” per hour at the SES Expo
Gearing up for SES Conference & Expo in NY next week. Giving away one of these bad boys every hour at booth 2223…. http://fb.me/vyHXD5aW
Marin Software gave away an Xbox video game system at ad:tech
Congrats to Dan x2 from Tightrope Int, one of our Xbox winners at ad:tech! http://plixi.com/p/92731610
Sedo promoted a limited-time discount code for domain name transfers.
Ready 4 #SedoMLS & ur registrar isn’t? Xfer names 2 @Dynadot 4 cheap 4 a limited time! Use code DynaMLS @ checkout: http://bit.ly/lEjval
SiteWit announced a programming contest for recent college graduates. The prize? A job!
We are looking for a team of co-ops from USF. Participate in our programming contest. The winning team will be… http://fb.me/M6asn85E
Submit Edge offered 15% off an order at SMX Melbourne
Stop by our booth at #SMX Melbourne for a 15% off coupon for your next order
The Search Monitor promoted an insider discount code for the Search Insider Summit.
Getting ready for Search Insider Summit next week in Captiva! See me for a discount code.
Web Position offered a free trial to WebPosition, a tool that checks one’s search ranking.
Check your #ranking with our Free Trial: 1 URL, 5 #keywords, 2 engines, and zero registration. http://bit.ly/dgn3j5 #SEO

Have any examples to add? Or any favorites from the list? Feel free to comment and let us know!

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Social Media Tips for the End of the World

May 18, 2011
by Jennifer Grappone

The world is ending this weekend, in case you haven’t heard. Presumably some of us will be still hanging around waiting for some sort of apocalyptic event while others will be plucked away to, I don’t know, eat Hot Pockets and play Angry Birds with the Almighty.

We’d hate for something like the end of the world to inconvenience your social marketing efforts, so here are a few things you can do to make this transition a little easier on your organization.

If you’re planning to be whisked away, good for you! We’ll certainly miss you, especially if you are considerate enough to make things a little easier for your customers in the following ways:

Schedule your farewell messages. There are many tools out there for scheduling tweets. We use free and cheap services like Postling, Sprout Social, and Tweetdeck for this purpose. If you’ve got a lot to say and you feel like splurging (hey, what’s a little money when all forms of commerce are useless anyway?) you can pay for a Pro account on a tool such as SocialOomph that allows you to bulk upload scheduled tweets.

Open up your LinkedIn group. Nothing is more annoying than being blocked out of a sweet LinkedIn discussion because the group administrator has been raptured. Do us left-behinds a favor and take advantage of LinkedIn’s newer group feature: set your group to “open” so anyone can join.

Give the looters a place to check in. Transition your happy customers to end-of-the-world looters* in tech-savvy style. Make sure to claim your Foursquare venue or Facebook Place for your business, so that your check-ins will show up on your official account.

* Important Note: Gravity Search Marketing does not endorse looting, even when the end of the world is nigh.

If, like me, you’re not going anywhere, and you may find yourself a little bored with your newly-deserted Twitter experience. So you’ll want to find some new friends to chat with. Try Listorious to find interesting and influential Twitter users that other people have listed. For the kind of company I’ll be keeping after the end of the world, I’m thinking my best bet would be to find experts in booze or irreverant humor. But you can also find listed social media experts, too.

In case the end of the world isn’t happening this weekend after all, I hope you’ll find these social media tips helpful, anyway.

B2B Twitter Giveaway Examples: Online Marketing Industry

Truth be told: online marketers are very good at online marketing! Their social media marketing strategies can even serve as models for other B2Bs. So, in our quest for B2B social media genius, we looked at examples of firms pushing the medium to its max.

Social Media Tips for the End of the World

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