The world is ending this weekend, in case you haven’t heard. Presumably some of us will be still hanging around waiting for some sort of apocalyptic event while others will be plucked away to, I don’t know, eat Hot Pockets and play Angry Birds with the Almighty.
We’d hate for something like the end of the world to inconvenience your social marketing efforts, so here are a few things you can do to make this transition a little easier on your organization.
If you’re planning to be whisked away, good for you! We’ll certainly miss you, especially if you are considerate enough to make things a little easier for your customers in the following ways:
Schedule your farewell messages. There are many tools out there for scheduling tweets. We use free and cheap services like Postling, Sprout Social, and Tweetdeck for this purpose. If you’ve got a lot to say and you feel like splurging (hey, what’s a little money when all forms of commerce are useless anyway?) you can pay for a Pro account on a tool such as SocialOomph that allows you to bulk upload scheduled tweets.
Open up your LinkedIn group. Nothing is more annoying than being blocked out of a sweet LinkedIn discussion because the group administrator has been raptured. Do us left-behinds a favor and take advantage of LinkedIn’s newer group feature: set your group to “open” so anyone can join.
Give the looters a place to check in. Transition your happy customers to end-of-the-world looters* in tech-savvy style. Make sure to claim your Foursquare venue or Facebook Place for your business, so that your check-ins will show up on your official account.
* Important Note: Gravity Search Marketing does not endorse looting, even when the end of the world is nigh.
If, like me, you’re not going anywhere, and you may find yourself a little bored with your newly-deserted Twitter experience. So you’ll want to find some new friends to chat with. Try Listorious to find interesting and influential Twitter users that other people have listed. For the kind of company I’ll be keeping after the end of the world, I’m thinking my best bet would be to find experts in booze or irreverant humor. But you can also find listed social media experts, too.
In case the end of the world isn’t happening this weekend after all, I hope you’ll find these social media tips helpful, anyway.