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Gravity Search Marketing
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SEO and Paid Search Services

A great SEO campaign will inject SEO best practices into everything you do.

SEO For Existing Sites and Redesigns

Gravity helps companies get in front of targeted searchers. We identify what your high-value audiences are searching for and craft an effective conversion path that starts with your presence in Google.

We inject SEO best practices into your entire website, from the platform choice to the text on the page. We help reduce the risk of lost traffic and ranks caused by site redesigns. We look for SEO opportunities and audiences you may not know about. And if the opportunity is low and the challenges are high, we’ll tell you that from the start, so you can dedicate your resources accordingly.

Technical SEO

Gravity excels at diagnosing and fixing complex technical SEO problems for e-commerce, entertainment, B2B and B2C sites. We’re experts in mobile search, CMS platform customization, search-friendly site structure, analytics attribution, Schema integration, international targeting, and finding a workable SEO plan for experience-heavy sites. We work with Adobe Experience Manager, Drupal, Tumblr, Hubspot, WordPress and more.

We know how to communicate with your developers in language they understand, and use collaborative troubleshooting, workarounds, and follow-ups to make sure problems get solved.

Paid Search (PPC/SEM)

Gravity helps you identify a realistic budget and the right channels for reaching your target audience. We create and manage campaigns on Google Ads (search, display, remarketing, and shopping), Bing ads, and Amazon. We manage US and international campaigns in a wide range of budgets. Whether you measure success with impressions, cost per acquisition (CPA), return on ad spend (ROAS), or a more exotic metric, we manage your campaigns carefully toward your goals, and we keep you in the loop with meaningful, customized reporting.

Gravity is a certified Google Partner.

Analytics

Analytics tools are more powerful than ever, but they are also harder to configure and interpret. Gravity does the heavy lifting and short-cuts your learning curve. Our services include analytics setup, audience segmenting, event tracking, Google Tag Manager setup, bot filtering, campaign tagging, and the service you’ll value most: interpretation and thoughtful analysis.

Content Optimization

Gravity helps you identify and optimize website content that will appeal to and attract your high-value audience. We provide trainings, style guides, and support to integrate SEO best practices into your content development process.

Improving Your Brand in Google

Gravity protects and improves search results for your brand or product name. We answer the important questions: Who can see this? Where did it come from? How do we improve it? How can we generate more of the good stuff? We’ll help you maximize your ownership of this crucial search engine real estate.

Social Media and YouTube Optimization

Gravity’s experts fill the gaps that aren’t covered by your social team or developer. Our value to you lies where social intersects with search. We optimize social media pages in ways that benefit your website, and get your social properties into top search results. We configure share tags and social engagement tracking. We are on the leading edge of YouTube optimization and YouTube discoverability best practices.

Reporting and Accountability

Good SEO requires constant evaluation and adjustment. Gravity’s customized reporting is not just another dashboard. Our reporting will help you understand what’s working, what requires rethinking, and where to focus efforts for best results.

What Doesn’t Gravity Do?

We’re extremely knowledgeable about technical/development issues but we are not developers. We have great insights about your ads and your landing pages, but we are not graphic designers. We can have an editorial role, but we aren’t the right team to write your long-form content from scratch because that is better done by subject matter experts. Gravity will work closely with your in-house and outsourced team of developers, designers, content creators, and IT staff to ensure smooth implementation of SEO-driven initiatives. Learn more about our company and clients.

Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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Get An Effective SEO Strategy

Most of our business comes through word of mouth from happy customers. We work with clients who have what it takes to make the project a success: intelligence, openness to new ideas, a commitment to communicating with us regularly, and a workflow that allows us to work with you effectively.

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Women-Owned Small Business (WOSB)

Gravity is an SBA-Certified WOSB

NAICS Codes:

  • 541613 Marketing Consulting Services
  • 541810 Advertising Agencies
  • 541820 Public relations agencies
  • 541990 Other Professional Services
  • 611430 Professional and Management Training
Gravity Search Marketing LLC - A Full-Service SEO Company
Los Angeles • San Francisco
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