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New Chrome Autoplay Policy Can Affect SEO

  • October 17, 2017October 18, 2017
  • by Jennifer Grappone

An upcoming change in the Chrome browser may affect your site’s user experience if you have autoplaying video. Starting in January 2018, the Chrome browser will no longer allow videos to autoplay on desktop websites. This is a policy change that is intended to bring desktop website behavior in line with mobile behavior, and to minimize annoyance for desktop users.

This could affect elements on your website such as embedded YouTube videos and backgrounds that have moving elements (especially those with sound).

Chrome users comprise the majority of desktop traffic, at around 60%, according to Net Market Share.
Read more “New Chrome Autoplay Policy Can Affect SEO” →

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Tumblr SEO Tips (2015)

  • February 4, 2015September 17, 2017
  • by Jennifer Grappone

If your marketing strategy includes Tumblr, you’re probably putting a lot of effort into content creation. But your hard work deserves to be seen by the biggest audience you can get, so don’t forget to think about discoverability and visibility!

Here are some SEO and discoverability tips that we’ve compiled in the course of our recent consulting work. Just like SEO in general, these tips run the gamut from techie to creative.
Read more “Tumblr SEO Tips (2015)” →

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Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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