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Should I Pay for a Press Release Distribution Service?

  • April 22, 2015September 17, 2017
  • by Gradiva Couzin

Q: We’re thinking about putting out some press releases for our B2B using a wire service. What is your view from an SEO perspective on this approach?

A: Press release distribution has become much less effective as an SEO tactic in recent years, but in some cases press releases can still be helpful for SEO. Google tends to devalue links coming from press release sites, and has discouraged the creation of low quality/spammy press releases that have been overused by marketers in past years. However, there are some cases where a press release is great for SEO: If the information being distributed is truly newsworthy, the online commentary and links resulting from that interest can help your site’s ranks. Additionally, in some cases a press release can display in Google News results, which can feed interest and drive traffic to your site. A press release may also provide a short-term band-aid for a reputation issue in search results.
Read more “Should I Pay for a Press Release Distribution Service?” →

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Tumblr SEO Tips (2015)

  • February 4, 2015September 17, 2017
  • by Jennifer Grappone

If your marketing strategy includes Tumblr, you’re probably putting a lot of effort into content creation. But your hard work deserves to be seen by the biggest audience you can get, so don’t forget to think about discoverability and visibility!

Here are some SEO and discoverability tips that we’ve compiled in the course of our recent consulting work. Just like SEO in general, these tips run the gamut from techie to creative.
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Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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