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seo resources

Our Favorite SEO Blogs and Tools

  • May 27, 2009
  • by Jennifer Grappone

In Search Engine Optimization: An Hour A Day, we listed some of our favorite SEO blogs and tools. Here are the links from the book, and some updates.

SEO Blogs we Love

  • Search Engine Land– search news by Danny Sullivan and his team of SEO experts
  • SEOMoz Blog with Rand Fishkin
  • Aaron Wall’s SEO Blog
  • Matt Cutts’ Blog (for Google information)
  • Matt McGee’s Small Business SEM
  • Problogger.net (for those with blogs)
  • Occam’s Razor – web analytics blog by Avinash Kaushik
  • Official Google Webmaster Central Blog

Fun Tools for Site Assessment

  • Link validators: elsop.com
  • Slow page load checker: WebPagetest, Webmaster Tools
  • Accessibility check: cynthiasays.com, w3.org (for more links to accessibility evaluation tools)
  • Backlink Checker: backlinkwatch.com, Yahoo! Site Explorer, OpenSiteExplorer
  • Social Media Search: Socialmention.com, Wiki of Social Search Tools
  • Firefox/Chrome Extensions:  SeoQuake, YSlow, Firebug

More SEO Tools We Recommend

  • Wordtracker Keyword Tool for researching keyword search popularity. Wordtracker also offers a limited free keyword research tool. (This is an affiliate link so if you purchase access through this link, Wordtracker will show us a little love, too!)
  • Keyword Discovery – this fee-based keyword research tool has garnered many positive reviews – free trial available
  • Google AdWords’s Keyword Tool – free, you can get keyword ideas & search popularity numbers here
  • SEOMoz Page Strength Tool (or see their other SEO Tools)
  • A truly fabulous spider emulator at seo-browser.com
  • MSN’s set of SEO tools includes finding similar keywords, clustering keywords, and several others.
  • Rex Swain’s HTTP Viewer is a handy way to check if your 301 redirects are sending the right server message.
  • TouchGraph Google Browser a cool way to visualize your website neighborhood
  • Socializer – links to social bookmarking sites
ask the experts

Ask the Experts: How Do I Manually Ping Google…

  • April 4, 2008
  • by Gradiva Couzin

Q: Help! I must be the last person on earth to be creating a blog without using standard blog authoring software tools. I’ve been told that I need to manually ping Google Blog Search, Technorati, and Weblogs to let them know of updates to my blog. How do I do that?

A: Manually pinging blog search engines is a great way to let them know that your blog has been updated. Authoring tools do this automatically, but if you’re using a home-grown authoring tool (or none at all), you may need to manually ping the engines. Here’s how:

Google Blog Search

Navigate to the Google Blog Search Ping Service Page and enter your .xml feed URL into the box.

Technorati Blog Search

Navigate to the Technorati Ping Form Page and enter your .xml feed URL.

Weblogs Ping Server

Go to www.weblogs.com and click on the tab labeled “Blogs” and the button labeled “Ping Weblogs.com”. Then enter your Blog home page URL and XML feed location into the

Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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