Blog - Page 4 of 92 - Gravity Search Marketing

New Chrome Autoplay Policy Can Affect SEO

October 17, 2017October 18, 2017
by Jennifer Grappone

An upcoming change in the Chrome browser may affect your site’s user experience if you have autoplaying video. Starting in January 2018, the Chrome browser will no longer allow videos to autoplay on desktop websites. This is a policy change that is intended to bring desktop website behavior in line with mobile behavior, and to minimize annoyance for desktop users.

This could affect elements on your website such as embedded YouTube videos and backgrounds that have moving elements (especially those with sound).

Chrome users comprise the majority of desktop traffic, at around 60%, according to Net Market Share.
Read more “New Chrome Autoplay Policy Can Affect SEO” →

articles and interviews

How to Take Advantage of Google Posts for Your…

August 9, 2017September 14, 2017
by Gradiva Couzin

Google is constantly making enhancements to its search landscape. Just recently, Google Posts were rolled out at the local level. This new feature allows local businesses and brands to post timely updates and news about their products, services, and events to Google Search (within the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like:

Sample Google Post in Knowledge Graph
Read more “How to Take Advantage of Google Posts for Your Local Business” →

Who We Are

Gravity Search marketing is led by SEO industry veteran and author Jennifer Grappone in Los Angeles. The company was founded in 2006 following the success of the book Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011), which Jennifer co-authored. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and nonprofits.

Our small, talented California-based team specializes in SEO, advertising, analytics, and online brand visibility. Senior Technology Manager Andrew Berg, who joined Gravity in 2009, elevates the company’s technical SEO expertise to an elite level.

Deeply dedicated to our clients’ success, we’re known for clear communications, effective SEO guidance, and a commitment to transparency and ethical business practices.

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New Chrome Autoplay Policy Can Affect SEO

How to Take Advantage of Google Posts for Your…

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