Google rolled out the new AdWords interface to all advertisers back in October 2017. Since then, Google has continuously released new features in hopes of improving productivity on the platform. After reviewing some of the recent updates, we put together a list of the four best features of the new interface.
Demographic Targeting for Household Income
While demographic targeting was available in the old AdWords interface, it’s more powerful and accessible in the new experience. For example, now household income is a demographic target alongside age and gender. (Previously, this was hidden deep in location targeting.)
You can find this by navigating to the Demographics tab from the main navigation menu. At the top of the page, you’ll find a chart for household income along with other demographics. This makes it easier to evaluate performance and modify bids based on income groups.