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4 Best Features of the New AdWords Interface

  • March 16, 2018August 30, 2018
  • by Gradiva Couzin

Google rolled out the new AdWords interface to all advertisers back in October 2017. Since then, Google has continuously released new features in hopes of improving productivity on the platform. After reviewing some of the recent updates, we put together a list of the four best features of the new interface.

Demographic Targeting for Household Income

While demographic targeting was available in the old AdWords interface, it’s more powerful and accessible in the new experience. For example, now household income is a demographic target alongside age and gender. (Previously, this was hidden deep in location targeting.)

You can find this by navigating to the Demographics tab from the main navigation menu. At the top of the page, you’ll find a chart for household income along with other demographics. This makes it easier to evaluate performance and modify bids based on income groups.


Read more “4 Best Features of the New AdWords Interface” →

How to Take Advantage of Google Posts for Your…

  • August 9, 2017September 14, 2017
  • by Gradiva Couzin

Google is constantly making enhancements to its search landscape. Just recently, Google Posts were rolled out at the local level. This new feature allows local businesses and brands to post timely updates and news about their products, services, and events to Google Search (within the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like:

Sample Google Post in Knowledge Graph
Read more “How to Take Advantage of Google Posts for Your Local Business” →

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Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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