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4 Best Features of the New AdWords Interface

March 16, 2018August 30, 2018
by Gradiva Couzin

Google rolled out the new AdWords interface to all advertisers back in October 2017. Since then, Google has continuously released new features in hopes of improving productivity on the platform. After reviewing some of the recent updates, we put together a list of the four best features of the new interface.

Demographic Targeting for Household Income

While demographic targeting was available in the old AdWords interface, it’s more powerful and accessible in the new experience. For example, now household income is a demographic target alongside age and gender. (Previously, this was hidden deep in location targeting.)

You can find this by navigating to the Demographics tab from the main navigation menu. At the top of the page, you’ll find a chart for household income along with other demographics. This makes it easier to evaluate performance and modify bids based on income groups.

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Ask an SEO: If I Have Top Organic Ranks,…

February 23, 2018February 23, 2018
by Gradiva Couzin

Q: We are spending a lot of money monthly on AdWords for our brand name, even though we have a #1 rank in Google for the same words. Aren’t we just throwing that money away, because the same people would click on our non-paid listing if the ad wasn’t there? Is there any research on this question?

A: We’re often asked this question! I think we have an especially good vantage point for it, because we provide both organic SEO and paid search management services, rather than just one or the other. Like so many SEO questions, the answer is, “it depends.”

The general SEO/SEM industry consensus is that you will see an increase in traffic by including AdWords sponsorship, even when your site has top organic ranks for the same keyword. In our experience, this is generally true. Paid search results are very prominent and growing more so, especially in mobile screens. In some cases, even a #1 organic rank is pushed out of the first screen of mobile search results, so the only way to have a prominent Google spot is with a paid ad.
Read more “Ask an SEO: If I Have Top Organic Ranks, Can I Turn Off AdWords?” →

4 Best Features of the New AdWords Interface

Ask an SEO: If I Have Top Organic Ranks,…

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