Jennifer and Gradiva are excited to announce our e-book, “Yelp For Business: The Quick-Start Guide to Managing Your Reviews” available on Kindle at Amazon.  The e-book is based on an excerpt from our upcoming (actual paper) book, “Five Stars: Putting Online Reviews To Work For Your Business“, now available for pre-order.

Here’s a description of the Yelp e-book from the publisher: This guide helps businesses begin crafting and managing a winning presence on Yelp.  It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence.  The  e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include  a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).