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FREE (for a short time): Yelp for Business Guide

  • May 7, 2014
  • by Gradiva Couzin

Get it while it’s hot! Our publisher, Wiley, is running a promotion to temporarily offer our Yelp e-Book for the low, low price of free.

Have you ever wondered how the Yelp review filter works?  What percent of Yelp reviews are fake? How to handle a negative Yelp review?  In this quick-start guide, we give you tips on maximizing your visibility and customer acquisition options on Yelp and avoiding the notoriously aggressive Yelp filter. We also deliver clear-eyed analysis on which of Yelp’s features are worth your time, and weigh in on the controversies surrounding the site.

Best of all, it’s currently being offered for free on Amazon!  Why?  Because once you see how great this Yelp guide is, you’ll have an irresistible urge to purchase our book: Five Stars: Putting Online Reviews to Work For Your Business.  At least, that’s what we’re hoping ;).

Find the free Yelp Guide here: http://amzn.to/1qe89AB

(click on “Free Preview” to download)

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articles and interviews

Yelp for Business: How to Manage Your Reviews

  • January 9, 2014
  • by Gradiva Couzin

Jennifer and Gradiva are excited to announce our e-book, “Yelp For Business: The Quick-Start Guide to Managing Your Reviews” available on Kindle at Amazon.  The e-book is based on an excerpt from our upcoming (actual paper) book, “Five Stars: Putting Online Reviews To Work For Your Business“, now available for pre-order.

Here’s a description of the Yelp e-book from the publisher: This guide helps businesses begin crafting and managing a winning presence on Yelp.  It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence.  The  e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include  a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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