As of December 4, 2009, Google’s search results will never be the same. Seriously, they’ll never be the same, even from one computer to another.
In our previous post, we discussed how Google personalized search will affect your business. Now, we look at how a business can influence personalized results, and whether we think that’s a good idea.
Should Businesses Try to Influence Google Personalized Search Results?
Some blackhat SEOs will say “of course, businesses should game the system any way they can.” Others might say that trying to influence personalized search results in any way is unethical (but those people probably work for Google – which, last time we checked, is neither a non-profit organization nor a branch of government). Clearly, the techniques described above could be abused; for example, an unscrupulous SEO company could trick its clients into thinking their ranks are getting better and better, or into thinking the SEO company’s ranks are higher than they really are.
But working with the system is not necessarily abuse. We always advocate 100% ethical SEO, and we advise the following: go ahead and be smart about personalized results, but never use any tactics that you wouldn’t want your potential clients or customers to find out about. Your potential customers are the last people you want to alienate – and they don’t want to be tricked or manipulated.