Skip to content
Gravity Search Marketing
  • Why Gravity
  • Services
  • Blog
  • Contact Us
articles and interviews

How to Link Your Google+ Brand Page to Your…

  • May 15, 2015September 17, 2017
  • by Gradiva Couzin

Even if you don’t put a lot of effort into updating your Google+ Brand page, it’s a good idea to link your Google+ page to your website. It won’t magically improve your Google ranks. But it helps strengthen Google’s understanding of your brand, which may improve your branded search results. It also helps you connect with your friends, fans, and customers by offering a prominent path to your website from your G+ page.

Google+ verification checkmark
Read more “How to Link Your Google+ Brand Page to Your Website” →

Uncategorized

Google’s Magic G-bounce (“Dwell”) Time: 7.5 minutes

  • November 9, 2011
  • by Gradiva Couzin

Upon bouncing back to Google from a search result, you may see a notice allowing you to block that domain from future Google results.  Or you may see a notice encouraging you to +1 that domain.  It all depends on the amount of time you spent on the page.

Google is well aware of what listings searchers click after performing a Google search.  But did you know Google continues to care what a user does after clicking on a listing?  The search engine monitors whether the user clicks right back to Google, and even pays attention to the length of time the user spent on a site.

Here’s an example.  After searching for “eco-friendly down comforters” I clicked a page on the domain www.beddingdowncomforters.com, reviewed it briefly, and clicked the Back button to return to Google.  This is known as a G-bounce. When I landed back on the Google search results page, Google had added the message ” – Block all www.beddingdowncomforters.com results” to the listing:

Click on the “Block…”  link, and you’ll never be bothered by this website’s listings again.

Later, I was searching for “how to decant wine” and clicked on wineintro.com.   I spent a long time on the page and eventually clicked the Back button to return to Google.  Upon landing back on my Google results page, I saw a popup suggesting that I +1 the site on Google:

 

This experience got me wondering:  How long do I need to spend on a website before Google stops suggesting I block it, but instead suggests that I +1 it?  What is that magic length of G-bounce time that Google deems to represent a successful website experience?

I tested it out by G-bouncing after various lengths of time, and here’s what I found:

  • 15 seconds — block
  • 30 seconds — block
  • 45 seconds — block
  • 1 minute — block
  • 1 minute 15 seconds — block
  • 1 minute 30 seconds — block
  • 2 minutes — no message
  • 3 minutes — no message
  • 4 minutes — no message
  • 7 minutes — no message
  • 7 minutes + 30 seconds – no message
  • 7 minutes + 40 seconds –  +1 message
  • 8 minutes – +1 message

So apparently, according to Google, the 1-1/2 minute mark is where a site goes from hateworthy to just OK, and at the 7-1/2 minute G-bounce mark, the site has clearly served you well and deserves a +1 for its trouble.

I anyone else seeing these same times?  Different ones?

UPDATE:  Bing and Google reps discuss the “dwell time” signal about 5 minutes into this discussion at SXSW: http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627

Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

Get in Touch

Get An Effective SEO Strategy

Most of our business comes through word of mouth from happy customers. We work with clients who have what it takes to make the project a success: intelligence, openness to new ideas, a commitment to communicating with us regularly, and a workflow that allows us to work with you effectively.

Contact Us
  • Home
  • Why Gravity is Different
  • Services
  • Blog
  • Books We’ve Written
  • Contact Us

Women-Owned Small Business (WOSB)

Gravity is an SBA-Certified WOSB

NAICS Codes:

  • 541613 Marketing Consulting Services
  • 541810 Advertising Agencies
  • 541820 Public relations agencies
  • 541990 Other Professional Services
  • 611430 Professional and Management Training
Gravity Search Marketing LLC - A Full-Service SEO Company
Los Angeles • San Francisco
Copyright © 2020 All Rights Reserved
Theme by Colorlib Powered by WordPress
 

Loading Comments...