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Site Speed and SEO

  • May 9, 2014
  • by Jennifer Grappone

Q. How much does page load time affect my Google ranks?

A. Ever since page load time was announced as a ranking factor back in 2010, the conventional wisdom has been that it’s not a major factor and isn’t something to worry too much about in terms of SEO rankings, unless a website is very, very slow, and is significantly slower than the other sites it’s competing with.

Based on a video from Google’s Matt Cutts back in 2013, there’s no specific number that determines whether a site is at risk – it’s all relative to your competitive space. You can use Google’s PageSpeed Insights tool to see where your site’s speed falls in relation to your competitors, both for desktop and mobile. If you’re not a super-slow outlier, chances are you don’t have any SEO concerns.

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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