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Ask the Experts: Will an International Server Location affect…

  • August 12, 2009
  • by Jennifer Grappone

Q: We have a successful website in Australia, but we are thinking of moving to a US-based host in order to take advantage of lower rates. I’ve heard that this might affect our Google ranks in Australia – is this true?

A: Google (whether Google.com.au or Google.com in Australia) will typically do its best to match the country of origin on a website to the location of the searcher.

There are many ways that Google might try to figure out where a site’s home country is, and these include:

* the domain country (.fr, .au, .uk etc.)
* geotargeting as set in your Google Webmaster Tools account
* hosting server location.

If your target audience is located in Australia, we suggest that you try to match all of the above with your target audience. However, our guess is that as long as the first two bullet points are matched to your home country, the hosting location won’t be an issue.

Read more about this on Google’s blog: http://googlewebmastercentral.blogspot.com/2007/10/better-geographic-choices-for.html

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1 COMMENT
  • Teo
    April 20, 2012 at 2:52 pm

    Your two posts about migrating a site from a server to a new one have been an awesome read. After the read I decided to migrate from Scottsdale Arizona to Los angeles thanks to the extraordinary service of SITE5.com.
    I firstly did the move from a local server in ARgentina to the US where the MONEY is. Now going from Arizona to a more hispanic populated State and CITY, Los Angeles. I have a blog and starting to get some affiliate marketing comissions…
    Changing it from Argentina to US has been a great move.
    cheers and stay well, TWO angels.

    Teo from ARgentina

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