Skip to content
Gravity Search Marketing
  • Why Gravity
  • Services
  • Blog
  • Contact Us

Ask the Experts: How Do I Focus Keywords on…

  • September 6, 2006
  • by Gradiva Couzin

Q: We sell commercial grade textile products in bulk to restaurants, hotels, nursing homes, country clubs, etc… (e.g. table linen, aprons, table skirting, towels, etc…). I have a very good list of the keywords I want to optimize for, but I’m not sure how to keep the “household” market away. They want to buy, for example, 1 tablecloth where our minimum is 1 dozen. My tendency is to put the words “wholesale” or “bulk” in font of many of these terms (e.g. “wholesale ______ or “bulk ________”). Is that a bad idea? Is there any other way to keep the “household” market away?

A: Your idea about keywords is very good. In addition to “wholesale” and “bulk” you might want to consider a word describing the customer, for example “hotel linens” or “restaurant tablecloths.” This might be closer to the way that your target audience is thinking. (Then, ideally, your website will have an appropriate landing page for each of these terms – but we’re getting a bit ahead of things now!)

We would also recommend that you clearly specify that you are a wholesale provider in your Meta Descriptions and, if possible, your HTML Page Titles. This will help to differentiate your website from consumer/household sites.

Last, be sure to pursue inbound links from niche directories that cater to your target audiences. This “third page of search” can be a good source of targeted B2B website visitors.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

Ask the Experts: How Do I Redirect a Domain?
Ask the Experts: Should I Auto-submit to Search Engines?
Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

Get in Touch

Get An Effective SEO Strategy

Most of our business comes through word of mouth from happy customers. We work with clients who have what it takes to make the project a success: intelligence, openness to new ideas, a commitment to communicating with us regularly, and a workflow that allows us to work with you effectively.

Contact Us
  • Home
  • Why Gravity is Different
  • Services
  • Blog
  • Books We’ve Written
  • Contact Us

Women-Owned Small Business (WOSB)

Gravity is an SBA-Certified WOSB

NAICS Codes:

  • 541613 Marketing Consulting Services
  • 541810 Advertising Agencies
  • 541820 Public relations agencies
  • 541990 Other Professional Services
  • 611430 Professional and Management Training
Gravity Search Marketing LLC - A Full-Service SEO Company
Los Angeles • San Francisco
Copyright © 2020 All Rights Reserved
Theme by Colorlib Powered by WordPress