A Real SEO Case Study – Test Your SEO Smarts and Play Along.

by Gradiva Couzin on July 11, 2007

Why would a perfectly respectable website find itself with a spam-blasted Google listing? Follow along and test your own SEO expertise as we walk you through this actual SEO case study. The solution may surprise you!

In our book, Search Engine Optimization: An Hour a Day, we recommend a method called “I Wonder Why That’s Happening.”  What is this method?  Nothing more than following your curiosity in a systematic way to discover answers to questions about how your website appears in search engines.  In this case study, we walk you through the “I Wonder Why” steps and ultimately solve our Google mystery.

The Setup

Your friend mentions to you that she’s disappointed with her website’s performance in the search engines.  The site isn’t ranking well and she doesn’t know why.  It’s a comment you hear a lot, but you’re surprised to hear it from her.  Her restaurant, Providence, is one of thehottest places to dine in Los Angeles.

Screenshot of Providence LA website

Of course, your friend is a restaurant owner, not a web marketer, but still…with great press and a huge clientele, shouldn’t the website be doing well without much of an effort from the restaurant management? You decide to investigate, using your SEO skills.

What’s your first step? (Click on your answer to move to the next step.)

  1. Take a look at the site.
  2. Check the site’s rank on the search engines.
  3. Check the Google PageRank of the site
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We’ve been helping customers improve their search engine ranks and conversion rates for over a decade. We consult on SEO and social media for major brands, one-person shops, and everything in between. Get in touch to find out how we can help you!

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