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A Real SEO Case Study – Test Your SEO…

  • July 11, 2007
  • by Gradiva Couzin

The best answer is A. You need to take a look at the site first. How can you assess search engine ranks when you don’t know which keywords the restaurant is trying to rank for? And a Google PageRank value is nice to know, but it’s only one factor in determining ranks.

You take a quick look at the website and notice that it’s built in Adobe Flash.  You know Flash is an SEO handicap (see our Flash article for more information on drawbacks of Flash in SEO). So, as with most Flash sites, you expect to see bland, wordless listings on Google.  Maybe all you’ll need to do, you think, is tell your friend that Flash is handicapping her ranks.

You decide to take a look at how Flash is affecting the site’s Google presence. How should you proceed? (Click on your answer to move to the next step.)

    1. Search Google using the query: http://www.providencela.com
    2. Search Google using the query: “Providence”
    3. Search Google using the query: “Providence Restaurant Los Angeles

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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