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A Real SEO Case Study – Test Your SEO…

  • July 11, 2007
  • by Gradiva Couzin

In this case, either A or B would be smart strategies. It’s a good idea to see all the pages Google can show you from the same site, because finding other anomalies might help solve the mystery. For the same reason, it’s also a good idea to cross-check Google’s results with the other search engines.  Sending an email to Matt Cutts, on the other hand, is a monumental waste of time, since Google has no obligation – and poor Matt has no time – to explain the ins and outs of their algorithmic results.

Moving along in your Google research, you check for additional URLs from the site that Google has in its index, using the query:

site:www.providencela.com

You discover that Google has indexed an .swf file from the same site and that it, too, looks strangely out of sync with the website’s content:

Google snippet example

This listing gives you strong evidence that: (Click on your answer to move to the final step and solve the mystery!)

  1. The spam text is coming from inside the Flash file. After all, this is Google’s listing for a .swf file within the providencela.com domain.
  2. The spam text is coming from content that is no longer on the website.
  3. The spam text is coming from content that the webmaster has cloaked so that it only shows up for search engines.

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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