Skip to content
Gravity Search Marketing
  • Why Gravity
  • Services
  • Blog
  • Contact Us
articles and interviews

Benefits of Creating YouTube Playlists

  • August 27, 2015September 17, 2017
  • by Gradiva Couzin

There are numerous ways to optimize your company’s YouTube channel. One of the simplest methods is to create a playlist, which is a collection of videos that play in order, one right after the other. Playlists can help define your company’s brand and make it easier for viewers to navigate your channel. Additional benefits for your company and your viewers include:

Organization
Playlists are most effective when videos are grouped together based on a common theme. This can better inform viewers of your company’s products, services, and interests. For example, if your company sells music equipment, you may have one playlist with videos about guitars, while another playlist may have videos about pianos. By organizing similar content together, it increases the likelihood that viewers will watch multiple videos in one sitting.
Read more “Benefits of Creating YouTube Playlists” →

Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

Get in Touch

Get An Effective SEO Strategy

Most of our business comes through word of mouth from happy customers. We work with clients who have what it takes to make the project a success: intelligence, openness to new ideas, a commitment to communicating with us regularly, and a workflow that allows us to work with you effectively.

Contact Us
  • Home
  • Why Gravity is Different
  • Services
  • Blog
  • Books We’ve Written
  • Contact Us

Women-Owned Small Business (WOSB)

Gravity is an SBA-Certified WOSB

NAICS Codes:

  • 541613 Marketing Consulting Services
  • 541810 Advertising Agencies
  • 541820 Public relations agencies
  • 541990 Other Professional Services
  • 611430 Professional and Management Training
Gravity Search Marketing LLC - A Full-Service SEO Company
Los Angeles • San Francisco
Copyright © 2020 All Rights Reserved
Theme by Colorlib Powered by WordPress