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Wikipedia’s Disclosure Rule: The Impact on Marketers

  • December 9, 2014September 17, 2017
  • by Gradiva Couzin

In June 2014, Wikipedia made a big change that affects the crowdsourcing community by adding a new amendment to its terms of service. It requires anyone who receives compensation for editing Wikipedia articles to divulge this information. Gone are the days for business stakeholders and marketers making anonymous edits for the companies they represent. Instead, Wikipedians are required to “disclose your employer, client, and affiliation with respect to any contribution for which you receive, or expect to receive, compensation.” To read the complete regulations, visit Wikipedia’s FAQs page.
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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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