Why You Should Add Captions and Transcripts to Your…

YouTube generates more than a billion views on a daily basis. With such a wide audience, it’s no wonder companies want to make this video-sharing website part of their marketing strategy. Especially since it’s a great way to drive brand awareness and consumer engagement. But with the sheer volume of videos competing on the platform, how can you make sure yours shows up in YouTube search results? Here are a few overlooked techniques that could help get your video discovered.

Add Subtitles and Captions to Your Video
Since YouTube is a global platform, adding subtitles and captions allows you to extend your reach to audiences in other countries. By utilizing closed captions (CC), you can appeal to both foreign-language speakers and the hearing impaired. Plus your video will be more likely to appear in a YouTube search when a user filters by Subtitles/CC.
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