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Ask an SEO: Can You Recommend an SEO Program…

  • November 6, 2017November 6, 2017
  • by Gradiva Couzin
Q: I am a new student who wants to break into SEO studies. Can you offer any guidance on best programs, associations, certifications, etc…?

A: The SEO industry doesn’t have a clear learning path for the newcomer, and there are no SEO degrees or certifications that I would consider must-have. Most SEOs learn by doing, usually by having their own website(s) that they work on and experiment with.

That said, there are some  trustworthy sources of information for students of SEO online:
Read more “Ask an SEO: Can You Recommend an SEO Program or Credential?” →

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Our Favorite Spider Emulators for SEO (2015)

  • March 6, 2015September 17, 2017
  • by Gradiva Couzin

Q:  In your book you recommended using a spider emulator to see what a webpage looks like to search engine robots. What tool do you use when you’re doing this?

A: These days, we use three different methods for reviewing a site with the “spiders-eye view.” Here they are in order of simplest to most complicated:

* Rex Swains HTTP viewer at http://www.rexswain.com/httpview.html.  Type in any URL and see what a typical client (browser or spider will see).  This is a great tool for a quick and easy look at a page.

Read more “Our Favorite Spider Emulators for SEO (2015)” →

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Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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