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Ask an SEO: Can You Recommend an SEO Program…

November 6, 2017November 6, 2017
by Gradiva Couzin

Q: I am a new student who wants to break into SEO studies. Can you offer any guidance on best programs, associations, certifications, etc…?

A: The SEO industry doesn’t have a clear learning path for the newcomer, and there are no SEO degrees or certifications that I would consider must-have. Most SEOs learn by doing, usually by having their own website(s) that they work on and experiment with.

That said, there are some trustworthy sources of information for students of SEO online:
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Our Favorite Spider Emulators for SEO (2015)

March 6, 2015September 17, 2017
by Gradiva Couzin

Q: In your book you recommended using a spider emulator to see what a webpage looks like to search engine robots. What tool do you use when you’re doing this?

A: These days, we use three different methods for reviewing a site with the “spiders-eye view.” Here they are in order of simplest to most complicated:

* Rex Swains HTTP viewer at http://www.rexswain.com/httpview.html. Type in any URL and see what a typical client (browser or spider will see). This is a great tool for a quick and easy look at a page.

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