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I Googled myself – and I don’t like what I saw! What should I do? [Updated 2015] articles and interviews

I Googled myself – and I don’t like what…

  • January 13, 2015September 17, 2017
  • by Gradiva Couzin

Googling ourselves. We’ve all done it – and privacy experts agree that it should be done on a regular basis. But if the results that come up on Google when you search for your own name are less-than-flattering, you may be scrambling for a solution.

These days, potential employers (and mothers-in-law) are checking Google results for your name rather than just reading your resume. Whether it’s outdated contact info, unprofessional forum postings from 10 years ago, or a photo of you in a wet g-string contest (and you’re a guy!) you may be in need of a personal Google make-over.  Here are a few tips to improve your personal presence on this important search engine:
Read more “I Googled myself – and I don’t like what I saw! What should I do? [Updated 2015]” →

Pogo-Sticking, Bounce Rate – Ranking Factors? articles and interviews

Pogo-Sticking, Bounce Rate – Ranking Factors?

  • January 2, 2015September 17, 2017
  • by Andrew Berg

Can Pogo-Sticking affect your rankings?

Pogo-Sticking: A search engine user clicking through to a site, and going back to the search results to click through to other pages.

If you Google “pogo-sticking seo” you get a page full of resulting saying it’s an SEO factor, and some go as far to say that if Google notices “they will penalize you” or that “you could fall in the rankings.”

Despite the apparent consensus on this topic, I find it hard to believe it’s as cut and dry as it’s made out to be.
Read more “Pogo-Sticking, Bounce Rate – Ranking Factors?” →

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Gravity Search marketing is led by SEO industry veteran and author Jennifer Grappone in Los Angeles. The company was founded in 2006 following the success of the book Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011), which Jennifer co-authored. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and nonprofits.
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