google adwords Archives - Gravity Search Marketing

Less is More for a B2B in AdWords: Tips…

May 1, 2018October 19, 2018
by Gradiva Couzin

Whenever we take over a paid search campaign for a niche B2B company, I visualize us donning overalls and knee-high rubber boots and heading in with a high-power hose. There’s always a ton of crud to clean out!

We’ve worked on ad campaigns for B2Bs including insurers, legal service providers, equipment manufacturers, and creators of software/SAAS for things like HR and document management. We’ve always found that removing bad clicks is a highly effective way to improve ROI. It’s all about the targeting.
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Ask An SEO: A Competitor is Running AdWords With…

November 17, 2017November 17, 2017
by Gradiva Couzin

Q:(actual names are changed) Recently when searching on Google, I noticed that the Waldville school is coming up in the results when you search for our school’s name, Waffen School LA. People already confuse our two schools and this is only making matters worse! A friend told me they are paying for this. Can I stop it?

A: Your friend is correct. The Waldville school is advertising in Google when people search for your name, “waffen school LA”.

The Waldville school may not be doing this on purpose. It’s very possible they are doing what’s called a broad match in AdWords and matching the term “school LA” and this is just getting picked up by accident.
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Who We Are

Gravity Search marketing is led by SEO industry veteran and author Jennifer Grappone in Los Angeles. The company was founded in 2006 following the success of the book Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011), which Jennifer co-authored. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and nonprofits.

Our small, talented California-based team specializes in SEO, advertising, analytics, and online brand visibility. Senior Technology Manager Andrew Berg, who joined Gravity in 2009, elevates the company’s technical SEO expertise to an elite level.

Deeply dedicated to our clients’ success, we’re known for clear communications, effective SEO guidance, and a commitment to transparency and ethical business practices.

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Less is More for a B2B in AdWords: Tips…

Ask An SEO: A Competitor is Running AdWords With…

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