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Google Analytics Bot Traffic – Identifying and Removing

  • April 19, 2016September 17, 2017
  • by Andrew Berg

Google Analytics has had a bots issue for some time, and there are various bots that end up causing some site owners to second guess their data. Bot traffic can inflate your traffic numbers, making many of your  metrics meaningless if you don’t get them filtered out.

Some of these bots are easy to clean up. Almost two years ago, Google introduced a filter that can be applied to the views in an account to remove known bot traffic. If you haven’t checked that box, you should do it now — you can find it in your view settings, called “Bot Filtering”.
Read more “Google Analytics Bot Traffic – Identifying and Removing” →

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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