Local listings are more important than ever. Here’s how to get your business listed in the major local search engines.
Google’s local search results can be seen in Google Maps and as localized results in universal search. You can create a free local business listing on Google+ by logging in and navigating to Create a Google+ Page, but first you’ll need a Google Account.
To claim an existing local business listing, navigate to your business page and click on “Manage this page.”
Yahoo!’s local search results are available at http://local.yahoo.com. Local listings are free, but listing enhancements can be purchased for $9.95/month or $29.99/month. You can submit your local listing here. (You’ll need a Yahoo account).
Add a new listing at Bing Places for Business (click on “Get Started”).
To claim your business if it already has a Bing Places listing, navigate to your business listing on Bing.com and click “report a problem.” On the next page, click the “claim this listing” button. Alternatively, you may search for and claim your business on the Bing Places dashboard.
Also note that Bing (as of February 2014) gathers and verifies data from Yelp, so it is a good idea to update Yelp in conjunction with Bing Places.
Ask’s local listings (available at http://www.ask.com/local) are partnered with Citysearch.com. See below for information on how to add your business to Citysearch.
If your business already has a page on Citysearch, navigate to your business’s page and click on the “Own this business? Unlock this page” link. You’ll be prompted to claim your listing via a free Citygrid account.
Citysearch does not currently feature the option to add local listings on site. Citysearch obtains local business data from InfoUSA. Please read on to learn how to add your business to InfoUSA. After doing so, your business should appear on Citysearch within 1-2 months.
Yelp is an online city guide made up of user-generated reviews. Bing has begun to incorporate Yelp data into its local listings; additionally, iOS 6 and iOS 7 integrate Yelp features into its Map application, making Yelp more important than before. To add or update a Yelp listing, follow the outline below:
- To add a listing, first perform a search for your business name & location. If no results come up, click the large, red “Add A Business” button on the page. You will need to sign up for a free Yelp account.
- To claim an existing business listing, navigate to your business page and click on “Edit Business Info.”
- Learn more at the Yelp support center for business owners.
Yellowpages.com offers a free listing. Follow the instructions to add your listing here: http://listings.yellowpages.com/.
Infogroup/InfoUSA has a database with millions of local businesses, and is used by many other search engines to fill out their listings. You can submit your business at http://www.expressupdate.com/search.
Search for your business by entering your business name, phone number or address. If you see your business listed, click the blue “claim now” button. You will receive a phone call at your business phone number to verify that you are the owner. If you do not see your business, click the “add it now” text link.
Similar to Infogroup/InfoUSA, Localeze lists local businesses in an extensive database. Add or claim your business listing at www.localeze.com.
If you have an existing listing, you may make updates once per year at no cost. If you do not have an existing listing, or wish to make updates more frequently, you may purchase an annual enhanced listing for $297.
Acxiom’s feeds go to Yellowpages.com, Superpages.com and Google+ Local. To manage your listing via Acxiom, visit this link. Acxiom allows small business owners to list five locations for free. If you have more than 5 locations, the cost is $50 per location annually.