Less is More for a B2B in AdWords: Tips…

Whenever we take over a paid search campaign for a niche B2B company, I visualize us donning overalls and knee-high rubber boots and heading in with a high-power hose. There’s always a ton of crud to clean out!

We’ve worked on ad campaigns for B2Bs including insurers, legal service providers, equipment manufacturers, and creators of software/SAAS for things like HR and document management. We’ve always found that removing bad clicks is a highly effective way to improve ROI. It’s all about the targeting.
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