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How to Set Up Pinterest Analytics

  • April 15, 2013
  • by Gradiva Couzin

On March 14, Pinterest announced Pinterest Web Analytics for business pages. Pinterest Web Analytics data enables businesses to identify the content on their site that is popular with Pinterest users. Here’s how to set up Pinterest Web Analytics for your business page:

PinterestAnalyticsVerifySnapshotStep 1: Verify the business website. There is a built-in incentive if you verify: doing so enables Pinterest users to see the business website URL on your business profile page and in Pinterest search results. Verification is relatively simple and can be completed by uploading a HTML verification file or adding a custom meta tag to the head of the business website. (Learn more about Pinterest website verification here.) It’s important to note that a Pinterest business page and a Pinterest personal profile may not verify the same website. If you have already verified your business website on your Pinterest personal profile, you will need to remove it before verifying the business website on your Pinterest business page.


PinterestAnalyticsNewLookSnapshot

Step 2: Switch to Pinterest’s new look, which promises larger pins and improved search. (Switch to the new look via the drop-down menu in the upper right corner.)

 

 

 

 

 

Once these two steps are complete, you may access analytics via the drop-down menu. Have a look!

PinterestAnalyticsDashboardSnapshot

Pinterest analytics data is segmented into four tabs, including site metrics, most recent, most repinned and most clicked. Analytics enables users to set start and end date parameters, and to export data.  Enjoy!

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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