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Ask the Experts: How do Pinterest Price Banners Work?

  • March 15, 2012
  • by Gradiva Couzin

Q: I have an e-commerce site and my products have recently started getting “Pinned” by people on Pinterest.  Sometimes a price shows up in the corner banner.  Why do these price banners sometimes happen?  Can I control them?

A: Price banners in Pinterest can be a nice feature for product pages, but site owners have limited control over them.  The price banner is automatically generated when a price including dollar ($) or pound (£) is included in the pin’s description.  For example, in the screenshot shown here, the description reads “$5 Face Painting”.   Pinterest grabs the $5 in the description to generate the  $5.00 price banner seen on the pin.

Here are a few notes and caveats:

  • If  you have a “Pin it” button on your product pages, you can pre-fill the description so that it includes a price, formatted with a dollar sign.  Of course, Pinterest users may choose to overwrite your description, but the starter text you insert will often be included.
  • If multiple prices are listed in the description, the last one in the list is the one utilized in the banner.  For example, if the description reads: “We charge only $50 compared to other people’s $65 fee!” the price shown in the banner will be $65.
  • Many retailers have prices that change due to promotions or sales.  This could be a concern because Pinterest pins will be susceptible to displaying outdated price information.  There is unfortunately no way for a site owner to update Pinterest pins after they have been created by site visitors.  If a price changes, the retailer may wish to post a comment on product pins letting viewers know about the updated price.
  • If you have serious concerns about prices being displayed on Pinterest – for example, if you charge different amounts to different people and really don’t want them shared – you can add a tag to your pages that will disallow Pinterest pins.  The tag is placed in the <head> of your page and reads as follows: <meta name=”pinterest” content=”nopin” />

One last helpful note:  any site owner can see Pinterest pins from their site at this URL: http://www.pinterest.com/source/example.com — just replace “example.com” with your own domain. This is a great way to keep an eye on your site’s Pinterest presence.

 

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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