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Google Introduces Carousel for Local Search Results

  • August 12, 2013
  • by Gradiva Couzin

In late June 2013, Google announced its new Carousel for local search results. Now, when a user searches for local places, they may see a horizontal row of scrollable images. For example, this screenshot shows the query “Los Angeles events:”

Google Carousel LAEvents Aug2013

The images in the horizontal carousel represent a variety of live performances, sporting events, traveling shows, concerts and more, all taking place in Los Angeles. Users may click an individual image in the Carousel to see more details for a particular event, such as reviews, time and location. You can see the sources by clicking an individual image in the Carousel and scrolling down to see the source of the information:

Google_Carousel Info Source

We examined over 25 individual Carousel results for events and found that Google is currently sourcing its events data from events websites such as Eventful, Songkick, Zvents, Eventbrite, AllEvents, TicketMaster, LiveNation and SeatGeek, among others. We also observed Google sourcing data from some local events websites. For example, a Los Angeles-based query pulled data from LA.com, while a San Francisco-based query pulled data from SFStation.com. Here’s the full list of sources, and the number of times we observed them for a San Francisco-based event search:

Source Occurrences
eventful.com 12
songkick.com 12
sfstation.com 9
zvents.com 8
eventbrite.com 4
pe.com 4
contracostatimes.com 3
allevents.com 2
livenation.com 2
seatgeek.com 2
stltoday.com 2
ticketmaster.com 2
denverpost.com 1
elpasotimes.com 1
facebook.com 1
fresnobee.com 1
ginsbergfestival.com 1
insidebayarea.com 1
moscone.com 1
razorgator.com 1
santarosamom.com 1
thedjlist.com 1
ticketfly.com 1
voiceplaces.com 1
yelp.com 1

If your business hosts events, we’re sure you’d like to see your local business appear in these Carousel results! Submitting your events to the source websites listed here is a good way to improve the likelihood that your business will appears in Carousel results for local events.

Carousel results are sure to evolve, so keep an eye out for additional keywords that show Carousel results, and new source websites on Google’s radar.

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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