“Left Brain” Book Review: Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
Gradiva Couzin, our resident “left brain” SEO, takes a read on Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO by Jaimie Sirovich and Cristian Darie.
I was very aware, when Professional Search Engine Optimization with PHP arrived on my doorstep, that I reside somewhere in the fringe of their target audience. Written by a computer programmer-turned-search-engine-marketer (Jaimie Sirovich) and software engineer (Cristian Darie), this book should prove very satisfying to “left brain” readers looking for a book that gets down and dirty in the code.
While there is a less-technical introductory discussion in each chapter, the marketing, research, and strategy side of SEO is not explored deeply. In Chapter 2: A Primer in Basic SEO, the authors offer a short introduction to SEO fundamentals that touches on the major considerations of SEO. A programmer who wants to understand what marketers are talking about, but probably isn’t going to be the person implementing those elements of SEO, will appreciate the no-frills approach. Non-programmers would do well to couple this book with a less technical introduction to SEO such as our book.
Here are a few examples of people who should run, not walk, to order this book:
- Web developers who want to expand their knowledge base to include SEO
- Programmers who have been tasked with building a “search friendly” website and want to make sure all technical bases are covered
- Marketers with some tech skill or interest, who want to be able to speak intelligently to their programmers
- Advanced SEOs who need a good handle on technical aspects of the service
And one last group that should buy this book: Marketers who want to skim it and then walk it down to the IT department and hand it off to the web development team.
This is a highly recommended read, especially if seeing “$qs_array[urldecode($pair)] = urldecode($pair); ” in a book doesn’t freak you out.