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Ask The Experts: How Can I Get More Google…

  • August 18, 2010
  • by Gradiva Couzin

Q: I’ve noticed that Google Product Search shows reviews of my online store.  Where do these come from and how can I get more of them?

A: Seller ratings on Google are an important part of your site’s presence on the search engine.  Google pulls these ratings from a  variety of sources, including the following:

  • Google Checkout
  • BizRate.com
  • Epinions.com
  • PriceGrabber.com
  • ResellerRatings
  • Rateitall.com

Nothing speaks to a potential customer like a testimonial!  In the physical world, a shopkeeper would probably feel comfortable approaching a satisfied customer to ask “would you be willing to recommend us to your friends?”  But online store owners may not know how to pursue seller ratings.

To put it very simply: if you want reviews, you’re going to need to ask for them.  Here are some simple steps to get you started:

  • If you sell via Google Checkout, or any of the fee-based shopping comparison sites such as Shopping.com, you don’t need to take any extra steps to get a review.  These services will pursue a review for your business after any transaction.
  • If you do not use one of the above intermediaries for selling, sign up with Resellerratings or Rateitall.com (or both) for a free or low cost reviews page for your business.  Make sure that your business name is an exact match in spelling and format (including “Inc.” or “.com”) to the name you use in your Google Product feed.
  • After every transaction, send out an email request to the customer requesting a seller rating.  Include a link to your business’s page on Resellerratings, rateitall, or your seller rating venue of choice, to make it easy for your customer to rate your business.

Keep in mind that merchant reviews on Google Product Search are not the same as Google Local (a.k.a. Google Maps or Google Places).  In a future post, we’ll discuss customer reviews on Google Places.

Readers! Do you have any more tips on how to encourage seller ratings?

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4 COMMENTS
  • T Hotel
    August 31, 2010 at 9:50 pm

    A one-word answer. Rewards. Not as in bribes which would overlap into unethical territory, but what about as incentive for those who really have become happy customers?

    It could be as simple as a receipt that said something like . .”If you’ve had a positive experience with our service/store, we’d greatly appreciate your giving us a positive rating online and would be happy to qualify you for very special discounts held at various times of the year just for our best customers. It should take only a couple of minutes and here’s how you do it.”

    (folllowed by the step by step directions). You could grow a list of your finest customers this way and encourage seller ratings at the same time.

    What do you think?

  • Tim Knights
    July 22, 2013 at 1:04 pm

    Hi Gradiva, Verifiedfeedback.com now supply reviews that count towards Google adverts we also have some very clever solutions for collect real user reviews quickly.

  • the5krunner
    August 8, 2013 at 8:50 am

    How Can I Get More Google Seller Ratings?

    How can I get ANY? What about B2B and companies who sell services….a lot of the 1st world economies do this and never go anywhere near google checkout et al.

  • Michael
    September 15, 2013 at 8:04 am

    Hi, you should check out http://www.ekomi-us.com

    Ekomi provides ratings and reviews for google Adwords as you can see here: http://www.google.com/shopping/seller?q=peterglenn.com

    Also service providers such as banks, insurances, b2b services are amongst Ekomis’ clients.

    If you are not sure, just give Ekomi a call: (310) 961-4257

    I am sure you will find what you are looking for. If you need further support please let me know.

Comments are closed.

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
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