Sample Link Building Campaign Letter

by Gravity on April 8, 2006

So you want to start a link building campaign? You need a good link request letter, one that’s friendly and professional, and that won’t be offensive or annoying to site owners or webmasters.

Inbound links to your website are one of the most important factors in search engine ranking algorithms today.  In our book Search Engine Optimization: An Hour a Day, we tell the story of how one of our link requests got into the hands of a vengeful blogger, and how his attempt to humiliate us fell flat because we wrote a “bulletproof” link letter.

Here’s a sample link building letter that you can adapt to your own needs:

Dear Ms. Alphabeth, [always use the person’s real name if you have it],

I’ve greatly enjoyed looking through your pet plankton website, especially the “Plankton of the Month” photos.  I have a website on a related subject and I think it might be of interest to your readers.  It’s “Care and Feeding of Pet Plankton” on ZappyCo.com.  This page provides a detailed plankton care plan, including homemade algae snacks, tank maintenance, and even a section on how to set up a trust fund for your plankton. The page is located at http://www.zappyco.com/planktonics [use the exact URL that you want the site to link to].

I thought a good place on your site to link from would be on your “links” page, here: http://www.planktonlove.com/links [use the exact URL that you hope the site will link from].

Here is a description that you can use if you like:

ZappyCo’s Plankton Care and Feeding Tips
Recipes, tank cleaning instructions, and tips for keeping plankton pets happy.

I hope you find this link appropriate and useful.  We at ZappyCo would certainly appreciate a link from your site.  Please feel free to contact me with any questions.

Sincerely,
Harlan Zappy
Web Marketing Manager, ZappyCo
[Use your full name, title, and if possible, use an email address from the site requesting the link.]

What’s good about this letter? For starters:

  • It doesn’t employ hard-selling techniques.
  • It’s personal and specific. It doesn’t require any guessing or composing should the recipient want to provide a link.
  • It doesn’t promise a link exchange.  If the link is appropriate and your site has high-quality content, you shouldn’t need a link exchange.

In Search Engine Optimization: An Hour a Day we give additional pointers on writing a bulletproof link letter and making your site more “linkable.” We also walk you through the steps of starting and maintaining a long-term successful link building campaign.  Follow these pointers and you’ll be sure to bring in those red-hot inbound links that your website needs and deserves!

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We’ve been helping customers improve their search engine ranks and conversion rates for over a decade. We consult on SEO and social media for major brands, one-person shops, and everything in between. Get in touch to find out how we can help you!

{ 27 comments… read them below or add one }

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John Bright November 9, 2010 at 8:44 am

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Webmaster,
DNSPOINTERS.COM

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Melanie January 23, 2011 at 9:44 pm

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Lokendra February 25, 2011 at 11:33 pm

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suraj March 1, 2011 at 2:39 am

Hi, Thanks for this link exchange request. I was searching for this for long time and my friend gave me this link. It looks Great. Thanks Again

Brandon Hornsby April 7, 2011 at 10:03 am

Thanks so much for this insightful article and the example link request letter. We’ve used it as a template in our current linking campaign and we’re getting great positive responses. Keep up the great work and I wish you continued success!

Trudy Pellicaan May 1, 2011 at 5:54 pm

Thanks for this example. It’s exactly what I’ve been looking for. Turns out I was on the right track. Thanks again!

Daily News May 3, 2011 at 7:13 am

I am studying SEO and find a good SEO book to read. I came across to see your book sample after reading book reviews is 4 stars from 5 stars. That’s good SEO book.

Carlos Diaz June 28, 2011 at 12:12 pm

Thank you Very much I’m using this sample letter and is working for me.
Keep up your awesome work!

Joe July 6, 2011 at 7:15 am

I am one of loyally readers of your book SEO: an hour a day, 2nd edition.
I found it really useful and informative. I lived in China so I have the translated version back in my home. Just begin the link building work myself and I must say as a newbie I found it really hard and don’t know where to start. Your book give me a big picture for it, thank you very much. But I think some more detail information and method sharing will make this book more wonderful. Do you mind if I write to you and ask some questions in my mind after complete reading your book?

Amr Boghdady July 8, 2011 at 3:00 am

That was extremely helpful!
Webmasters seem to always neglect my ‘link request’ emails, so I’ll definitely be borrowing a few expressions off your letter and try again!
Thanks for sharing

Arun August 11, 2011 at 10:46 pm

Hi Gravity! Thanks for the sample link building letter I am novice to link building strategies I came to read your article while i was trying to figure our how a link request letter should be, your sample link building letter really attracts me and i am going to use your method of requesting… hope it will work well :) Keep up your work of offering free stuff!

Michael A. Brown February 10, 2012 at 7:20 pm

Again…your site…your book…your organizational tools for making my job easier are a blessing to me and the company I work for. I am also a student in a web design course at a State College and will be passing this on to everyone in my five classes.

You make my life easy and may this bring you many blessings.

Thank you
Michael

bkfdhgk September 13, 2013 at 9:42 pm

Again…your site…your book…your organizational tools for making my job easier are a blessing to me and the company I work for. I am also a student in a web design course at a State College and will be passing this on to everyone in my five classes.

You make my life easy and may this bring you many blessings.

Thank you
Razon

Sheldon Green September 23, 2013 at 6:40 pm

Thanks so much for the tools and insight. Your book is a huge weight off my shoulders!

Sheldon

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