How to Link Your YouTube Channel to Your Website

by Tiffany Current on May 15, 2015

You may have heard that there is no SEO silver bullet that will improve your ranks, and that’s true. Good SEO requires lots of little details that can add up to help your search engine ranks and visibility, and encourage engagement with your brand. One little detail you can get started on today is linking your YouTube channel to your website.

When you set up this link, you’ll send signals to YouTube that can influence your YouTube rank, based on the Google rank of your linked website. You’ll also be able to add annotations that link from your videos directly to your website, like this one:Met Opera YouTube Channel

To Link Your YouTube Channel via Webmaster Tools:

1. Your website must be verified in Google Webmaster Tools. The verified Webmaster Tools account owner does not need to be the same account you use to administer your YouTube channel, but it helps. If your site is not verified in Webmaster Tools, follow the instructions found here. Once your website has been verified, move on to the next step.

2. Confirm your YouTube account has been verified. Doing so communicates to YouTube that you are not a bot, and unlocks some YouTube features (such as the ability to upload longer videos) that unverified accounts do not have. Channel verification is a different process, and is explained below. If your YouTube account is not verified, follow the instructions found here. Once your account has been verified, move on to the next step.

3. Login to your YouTube account and click on your Channel Icon in the top right corner of the page. Select “Creator Studio” from the drop down menu.

Login through Creator Studio

4. From the left hand side of the Creator Studio menu select “Channel” and click “Advanced” under the Channel menu.

Advanced Tab in YouTube

5. Scroll down to “Associated Website,” type in your website URL and click “Add.”

Associated Website button

    • If you are the verified website owner in Google Webmaster Tools, your link will be automatically approved and you will see a green “Success” button next to your Associated Website URL in the “Advanced” tab. Click save to confirm your change.
    • If you are not the verified website owner, you will need to click “request approval” to send an email to the webmaster to approve the link. Click save to make your change. Once the webmaster has approved the link in Webmaster Tools, you will receive an email and see a green “Success” button next to your Associated Website URL in the “Advanced” tab.

YouTube Channel Verification

Verification badges are applied to YouTube channels connected with a Google+ identity. These badges help to confirm the authenticity of your brand.

YouTube Channel LA Opera

Unfortunately, there is no set way to verify your YouTube channel. Channel verification is at YouTube’s discretion.

For more tips, view our blog post on how to connect your Google+ page to your website.

{ 0 comments }

We’ve been helping customers improve their search engine ranks and conversion rates for over a decade. We consult on SEO and social media for major brands, one-person shops, and everything in between. Get in touch to find out how we can help you!

How to Link Your Google+ Brand Page to Your Website

by Tiffany Current on May 15, 2015

Even if you don’t put a lot of effort into updating your Google+ Brand page, it’s a good idea to link your Google+ page to your website. It won’t magically improve your Google ranks. But it helps strengthen Google’s understanding of your brand, which may improve your branded search results. It also helps you connect with your friends, fans, and customers by offering a prominent path to your website from your G+ page.

Google+ verification checkmark

To Link Your Google+ Page via Webmaster Tools:

Until very recently, it was possible to directly link your website to your Google+ page by inserting the rel=”publisher” code on your website. This is no longer possible. You can only link your website via Webmaster Tools.

1. Your website must be verified in Google Webmaster Tools. The verified Webmaster Tools account owner does not need to be the same account you use to administer your Google+ page, but it helps. If your site is not verified in Webmaster Tools, follow the instructions found here. Once your website has been verified, move on to the next step.

2. Log into your Google+ Brand page.

3. From your Brand page’s dashboard, select “My Business”from the left hand navigation menu and choose “Google+ Page” in the drop down.

Google+ Page Menu option

4. On the ‘About’ tab, click the “Link website” button next to your website URL.

Google Plus linking website box

  • If you are the verified website owner in Google Webmaster Tools, your link will automatically be approved and you will see a checkmark next to your website URL on your page’s profile.
  • If you are not the verified website owner, you will need to click “send request” to send an email to the webmaster to approve the link. Once the webmaster has approved the link in Webmaster Tools, you will receive an email and see a checkmark next to your website URL on your page’s profile.

For more tips, view our blog post on how to connect your YouTube channel to your website.

{ 0 comments }

We’ve been helping customers improve their search engine ranks and conversion rates for over a decade. We consult on SEO and social media for major brands, one-person shops, and everything in between. Get in touch to find out how we can help you!

What’s The Fastest Way to Remove Our Site From Google?

Q: One of our sites with private information got accidentally indexed in Google. We’ve deleted the site from the server entirely, but the listing is still showing up in Google. Help! How can I get our site out of Google quickly? A: There are two ways to remove your site from Google quickly: 1. Verify the site in Google […]

Continue reading…→

Should I Pay for a Press Release Distribution Service?

Q: We’re thinking about putting out some press releases for our B2B using a wire service. What is your view from an SEO perspective on this approach? A: Press release distribution has become much less effective as an SEO tactic in recent years, but in some cases press releases can still be helpful for SEO. Google […]

Continue reading…→

Our Favorite Spider Emulators for SEO

Q:  In your book you recommended using a spider emulator to see what a webpage looks like to search engine robots. What tool do you use when you’re doing this? A: These days, we use three different methods for reviewing a site with the “spiders-eye view.” Here they are in order of simplest to most complicated: […]

Continue reading…→

Why You Should Add Captions and Transcripts to Your YouTube Videos

YouTube generates more than a billion views on a daily basis. With such a wide audience, it’s no wonder companies want to make this video-sharing website part of their marketing strategy. Especially since it’s a great way to drive brand awareness and consumer engagement. But with the sheer volume of videos competing on the platform, […]

Continue reading…→

Tumblr SEO Tips

If your marketing strategy includes Tumblr, you’re probably putting a lot of effort into content creation. But your hard work deserves to be seen by the biggest audience you can get, so don’t forget to think about discoverability and visibility! Here are some SEO and discoverability tips that we’ve compiled in the course of our […]

Continue reading…→

I Googled myself – and I don’t like what I saw! What should I do? [Updated]

If the results that come up on Google when you search for your own name are less-than-flattering, this article may provide the solution you’re looking for.

Continue reading…→

Pogo-Sticking, Bounce Rate – Ranking Factors?

Can Pogo-Sticking affect your rankings? Pogo-Sticking: A search engine user clicking through to a site, and going back to the search results to click through to other pages. If you Google “pogo-sticking seo” you get a page full of resulting saying it’s an SEO factor, and some go as far to say that if Google notices “they will […]

Continue reading…→

Wikipedia’s Disclosure Rule: The Impact on Marketers

In June 2014, Wikipedia made a big change that affects the crowdsourcing community by adding a new amendment to its terms of service. It requires anyone who receives compensation for editing Wikipedia articles to divulge this information. Gone are the days for business stakeholders and marketers making anonymous edits for the companies they represent. Instead, […]

Continue reading…→