Benefits of Creating YouTube Playlists

by Tiffany Current on August 27, 2015

There are numerous ways to optimize your company’s YouTube channel. One of the simplest methods is to create a playlist, which is a collection of videos that play in order, one right after the other. Playlists can help define your company’s brand and make it easier for viewers to navigate your channel. Additional benefits for your company and your viewers include:

Playlists are most effective when videos are grouped together based on a common theme. This can better inform viewers of your company’s products, services, and interests. For example, if your company sells music equipment, you may have one playlist with videos about guitars, while another playlist may have videos about pianos. By organizing similar content together, it increases the likelihood that viewers will watch multiple videos in one sitting.

Another benefit of playlists is that they provide additional opportunities to appear in YouTube search results. Since playlists are indexed separately from videos, your content could appear multiple times for the keywords that you’re targeting. To take advantage of this, you’ll want to optimize your playlists’ metadata in the same fashion that you would for individual videos. This would entail having keyword-rich playlist titles and descriptions.

Related Videos
When you add videos to a playlist, you’re sending a signal to YouTube that these videos are related. This could influence what YouTube chooses to display as related videos in the sidebar, which in turn could boost your YouTube views.

Increase Watch Session Time
The total amount of time that your viewers spend watching videos (called the watch session) may be a factor in YouTube’s search algorithm. Many YouTube experts believe that keeping your viewers on YouTube watching more videos will improve your videos’ ranks in YouTube search. By giving viewers a related video to watch in a playlist, you may increase their watch session time.

For information on how to set up and order your playlists, visit YouTube’s Help page.


We’ve been helping customers improve their search engine ranks and conversion rates for over a decade. We consult on SEO and social media for major brands, one-person shops, and everything in between. Get in touch to find out how we can help you!

How to Link Your YouTube Channel to Your Website

by Tiffany Current on May 15, 2015

You may have heard that there is no SEO silver bullet that will improve your ranks, and that’s true. Good SEO requires lots of little details that can add up to help your search engine ranks and visibility, and encourage engagement with your brand. One little detail you can get started on today is linking your YouTube channel to your website.

When you set up this link, you’ll send signals to YouTube that can influence your YouTube rank, based on the Google rank of your linked website. You’ll also be able to add annotations that link from your videos directly to your website, like this one:Met Opera YouTube Channel

To Link Your YouTube Channel via Webmaster Tools:

1. Your website must be verified in Google Webmaster Tools. The verified Webmaster Tools account owner does not need to be the same account you use to administer your YouTube channel, but it helps. If your site is not verified in Webmaster Tools, follow the instructions found here. Once your website has been verified, move on to the next step.

2. Confirm your YouTube account has been verified. Doing so communicates to YouTube that you are not a bot, and unlocks some YouTube features (such as the ability to upload longer videos) that unverified accounts do not have. Channel verification is a different process, and is explained below. If your YouTube account is not verified, follow the instructions found here. Once your account has been verified, move on to the next step.

3. Login to your YouTube account and click on your Channel Icon in the top right corner of the page. Select “Creator Studio” from the drop down menu.

Login through Creator Studio

4. From the left hand side of the Creator Studio menu select “Channel” and click “Advanced” under the Channel menu.

Advanced Tab in YouTube

5. Scroll down to “Associated Website,” type in your website URL and click “Add.”

Associated Website button

    • If you are the verified website owner in Google Webmaster Tools, your link will be automatically approved and you will see a green “Success” button next to your Associated Website URL in the “Advanced” tab. Click save to confirm your change.
    • If you are not the verified website owner, you will need to click “request approval” to send an email to the webmaster to approve the link. Click save to make your change. Once the webmaster has approved the link in Webmaster Tools, you will receive an email and see a green “Success” button next to your Associated Website URL in the “Advanced” tab.

YouTube Channel Verification

Verification badges are applied to YouTube channels connected with a Google+ identity. These badges help to confirm the authenticity of your brand.

YouTube Channel LA Opera

Unfortunately, there is no set way to verify your YouTube channel. Channel verification is at YouTube’s discretion.

For more tips, view our blog post on how to connect your Google+ page to your website.


We’ve been helping customers improve their search engine ranks and conversion rates for over a decade. We consult on SEO and social media for major brands, one-person shops, and everything in between. Get in touch to find out how we can help you!

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