seo keyword optimization Archives - Gravity Search Marketing

Pretty much every SEO myth in one spam email

March 11, 2014
by Gradiva Couzin

Even SEOs get silly SEO spam emails. Usually, I delete them without a backwards glance, but this one caught my eye because we recently gave a talk on SEO myths, and Boy, what a bounty this email contained!

Looking for some RSS (Really Stupid SEO?). Check out the whoppers in this spam email I received this morning:

Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors,

for one you do not use all three H tags in your post, [Uh, no.]

also I notice that you are not using bold or italics properly in your SEO optimization. [ya’nope]

On-Page SEO means more now than ever since the new Google update: Panda. [As my dad used to say: horsepucky]

No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. [huh?]

So what is good On-Page SEO? First your keyword must appear in the title. [OK, I’ll give you this one]

Then it must appear in the URL.[not so much]

You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing).[oh, my head]

Then you should spread all H1,H2,H3 tags in your article.[Wait, didn’t you say this already?]

Your Keyword should appear in your first paragraph and in the last sentence of the page.[Of course, Google knows that all relevant text starts AND ends with keywords!]

You should have relevant usage of Bold and italics of your keyword.[Sir, I think you forget yourself]

There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword…. [now this is just getting silly]

The saddest part of this? Plenty of people get these emails and take them seriously – some even dropping cash on the SEO providers behind the email. Please, for the love of all that is decent, just say no to silly SEO!

Uncategorized

Basic WordPress SEO tips: 6 Settings for Search Engine…

January 30, 2011
by Gradiva Couzin

WordPress is an excellent blog authoring tool and can also be used as an all-around content management system (CMS) for your site. Best of all, it’s inherently search-engine-friendly.

People often ask us for tips on WordPress settings for SEO. Here are the bare-bones basics:

– In Settings > General Settings, choose a site title and tag line that contain keywords you might want to rank well for. Of course, the site title should also be recognizable as the name of your blog!

– Under Settings > Permalinks, we recommend a custom structure for permalinks that includes the post name, as seen here:

/%postname%/

This will create permalink URLs containing the words in your post title, for example, “this-is-my-best-post-ever.html.” If you would prefer to include the date or other elements, scroll down on this WordPress Codex page for a list of other available tags. Here’s an example of a URL format that includes the current year as well as the post name:

– Under Settings > Writing, be sure that the update service is filled in. A respected updating service is the following:

http://rpc.pingomatic.com/

– Under Settings > Privacy be sure to select that you want your blog to be publicly available.

– We recommend including breadcrumbs on each post. We use a plugin called Breadcrumb NavXT to make ’em.

– HTML titles are important for SEO. You can install a plugin called All in One SEO Pack to gain the capability to edit HTML titles on each post, and to set up a good default format for all posts. Some examples of good default formats are the following:
“Post Title | Blog Name”
“Blog Name: Post Title”

This screenshot shows an example of All in One SEO Pack settings for a breaking news website:

With these basic settings in place, your site will be indexable in search engines, and have at least a minimum level of on-page optimization built-in. We’re guessing that was a lot easier than you thought it would be! Congratulations – aren’t you glad you chose WordPress?

Readers: do you have an WordPress SEO tips to share?

Pretty much every SEO myth in one spam email

Even SEOs get silly SEO spam emails. Usually, I delete them without a backwards glance, but this one caught my eye because we recently gave a talk on SEO myths, and Boy, what a bounty this email contained!

Basic WordPress SEO tips: 6 Settings for Search Engine…

WordPress is an excellent blog authoring tool and can also be used as an all-around content management system (CMS) for your site. Best of all, it’s inherently search-engine-friendly.

Get An Effective SEO Strategy