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“Yelp is Evil” – SF Chronicle Newspaper Ad

  • March 7, 2011
  • by Gradiva Couzin

UPDATE 1/2014: Thanks to the overwhelming interest in this topic, we have recently published two books that talk about online reviews.  We hope you will find them helpful!

  • [e-book for Kindle] Yelp for Business: Quick-Start Guide to Managing Your Reviews

  • [e-book and paper book] Five Stars: Putting Online Reviews to Work for Your Business

We often hear local small business owners lamenting their presence on Yelp – and the strongarm tactics that some describe hearing from Yelp salespeople.  A recent ad in our local San Francisco newspaper proclaims: “Yelp is Evil.”  The ad was taken out by Brass & Glass, which currently has a 2.5 star average on Yelp.

Stomaching negative online reviews has got to be one of the most difficult aspects of small business ownership these days.  Readers, do you have any advice for companies like Brass & Glass?

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Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

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