RSS FeedIf you’re building a new site or redesigning one, we think you should switch to meaningful, human readable (aka “semantic”) URLs. But don’t do it just because we think you should. Do it because the research backs us up. If you’re launching a new website, or getting started on a redesign that will require changes [...]
Expert SEO Consulting & SEO Training
SEO For the Do-It-Yourselfer
Gravity is founded on the expertise of its two partners, authors of the acclaimed SEO book "Search Engine Optimization: An Hour A Day" (Wiley, 2006, 2008, 3rd edition upcoming in 2011).
The Right Brain
After starting out in industrial and corporate video production, Jennifer Grappone became a web project manager before working exclusively in SEO starting in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building.
The Left Brain
Gradiva Couzin has been working in SEO since its early days in 1998. With a history as a civil engineer and experience in website and database development, Gradiva excels at the technical side of SEO, and enjoys facilitating communications between techie- and non-techie folks.