You built it, but did they come? If you’ve ever wondered how to get listed in the major search engines’ shopping sites, these links will help you.
Search Google Products, Google’s shopping engine, here: http://www.google.com/products.
If you’d like to sell something on Google Products, you can do so for free. Upload your information here: http://www.google.com/intl/en_us/products/submit.html.
Here’s the Google Product FAQ: http://froogle.google.com/products/intl/en_us/about.html
Yahoo
Search Yahoo! shopping here: http://shopping.yahoo.com/
To list your products, you have some choices:
- You can set up your own Yahoo! store through Yahoo! Merchant Solutions. There are three levels available to you, each with varying levels of fees for setup, hosting, and transactions. Learn about it and sign up here: http://searchmarketing.yahoo.com/shopsb/index.php
- Or, you can use the pay-per-click option called “Product Submit.” You can use this service whether or not you have your own Yahoo! store. Learn about it and sign up here: http://searchmarketing.yahoo.com/shopsb/index.php
Bing Cash Back
Search Bing’s Cash Back site here: http://www.bing.com/shopping/
You can view Bing’s Cash Back FAQ here: http://www.bing.com/shopping/pages/faq.aspx?scope=cashback
You can also get more detail here: http://advertising.microsoft.com/advertising/bing-cashback
Independent shopping portals: Shopzilla, Bizrate.com, Shopping.com, Nextag.com, Pricegrabber
These independent shopping sites offer many shopping amenities and a user experience that is comparable to – or better than – the larger services. Their market share is often larger than Google, Yahoo! Search, or Bing. For much more information and details about independent shopping sites, see SearchEngineLand: Kicking The Tires on Shopping Search, Part II.

