Book Reviews

Praise for the 3rd edition

“This is a fantastic resource for any busy person suddenly responsible for getting a web site ranked in search engines. The book starts off with the very basics and builds quickly to a surprisingly deep level of sophistication. Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines. In addition to all the very specific recommendations on what to do, the authors give you the background to understand why their techniques work. I highly recommend it.

Rafael Baptista, SEO Specialist, Tripadvisor.com

***

“Authors Gradiva Couzin and Jennifer Grappone give practical advice on SEO topics ranging from basic keyword research to more sophisticated technical SEO concepts, and lucky for the reader, they’ve added a nice dose of humor into what otherwise might be a dry topic!

The book is a terrific entree into the Social and Mobile Web, framing the conversation in a way that is informative and helpful without being overwhelming.

I have no hesitation recommending it to anyone new to the industry!”

Andy Beal, Coauthor of Radically Transparent and Founder of MarketingPilgrim.com

***

“Gradiva and Jennifer stuff their new and improved 3rd edition with pearls of wisdom, practical advice, and rock-solid SEO knowledge. If you read even half of the book you’ll be an SEO star. Imagine what will happen if you read the whole thing! Buy it now!”

­—Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist

***

This book is a supremely well-organized tactical roadmap to help anyone tackle search engine optimization, step-by-step.

Rebecca Lieb, Author of The Truth About Search Engine Optimization

***

SEO: An Hour a Day is an immediately actionable guerilla field guide for small businesses, corporate in-house marketers, and solo practitioners. I like the step-by-step, easy to understand approach. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term. This book literally teaches a daily SEO process, making search engine optimization a way of life, hour by hour.

Marty Weintraub, President, aimClear

***

Your brand is what Google says it is! You exist only if your customers find you in search. Will you find the hour a day to help yourself be found or will you let your competitors have the advantage? This excellent book is full of practical advice and expert techniques that have been tested in the real world, and it will help you quickly develop a solid, actionable SEO strategy and framework.

—Bryan EisenbergWall Street Journal Bestselling Author of Waiting for Your Cat to Bark?, Call to Action, and Always Be Testing

***

Jennifer Grappone and Gradiva Couzin have taken their classic Search Engine Optimization: An Hour a Day up quite a few notches. The third edition includes crucial updates and excellent new social media info that make it a must-read for all marketers.

David Szetela, Owner and CEO of Clix Marketing and Co-author of Pay-Per-Click Search Engine Marketing: An Hour a Day

***

An hour a day: is that all you really need for search engine success? If you faithfully follow the process outlined in this book, the answer is an emphatic yes, as you’ll be far ahead of 95% of your competitors who either aren’t spending any time or don’t have a clue what it takes to make it to the top. This book contains distilled wisdom that’s valuable for anyone wanting to achieve top rankings in search engines—beginners and experts alike.

Chris Sherman, Executive Editor, SearchEngineLand.com

***

This book offers proven, helpful, easy-to-understand advice for beginners and even more advanced SEOs. This third edition now also explores the intersection of SEO and social media, shepherding readers through the mysteries of social marketing and providing down-to-earth guidance on creating a practical social marketing plan.

Jill Whalen, CEO, High Rankings

***

Written with a conversational, empowering and engaging tone, Search Engine Optimization: An Hour a Day is the only book that teaches SEO using a unique and successful approach.  From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite-sized nuggets, containing proven, field-tested principles—it’s SEO done right.  What’s more, this new edition provides you with great new content especially around the intersection of search and social media.  It’s a must-read for anyone interested in the success of their business or organization.

Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America

Praise for previous editions:

“New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO.”

- Chris Sherman. SearchEngineWatch.com Read the full review

* * *

“Just when some say textbook SEO (define) has crashed and burned, a great new textbook comes along.

Written by Jennifer Grappone and Gradiva Couzin, “Search Engine Optimization: An Hour a Day,” is much more than a primer for would-be search engine marketers. The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of Web sites — perhaps even your Web site.”

- PJ Fusco. ClickZ Magazine Read the full review

* * *

“If you’ve ever put off doing search engine optimization (SEO) because you know it’s so time consuming, here’s the book for you.”

- Web Marketing Today, October 11, 2006 Read the full review

***

“Outstanding SEO book…Grappone and Couzin do a great job of describing approaches…to ensure your business succeeds. Do yourself a favor and pick up a copy for yourself”

- Tim Peter, Tim Peter Consulting Read the full review

***

“I hate this topic … but I love this book! Jennifer Grappone and Gradiva Couzin have written a great book for us girls, it’s a self-help guide on SEO, the book is called: Search Engine Optimization An Hour A Day. They’ve taken this really confusing subject and broken it down into little tasks that you can do in just an hour a day.

Heather Juma, Girls Who Network Read the full review

***

“SEO: An Hour A Day is a great book. It’s honest in recognizing where it can’t help you, by differentiating clearly between “eternal truths” (things you can always count on – like change) and “ephemeral truths” – those facets of search marketing which are constantly in fluctuation.

The authors focus consistently on your business needs. They’re not trying to tell you that you need to do something for the good of the world – they’re telling you that you need to do something to accomplish your specific business goal. That practical and realistic emphasis on business oriented needs makes the book a great reference.

If you want to understand what your professional consultant is doing, or use this book as a kicking off point to learn how to promote your own sites, you’ll have made a great choice.

-Joe Dolson, inter:digital Strategies Read the full review

***

“The authors are so concerned about the needs of busy company employees, that they have taken time-constraints into consideration when editing the book…by the time you have reached the end of the book you will be pretty proficient in the obscure art of SEO.”

- Pandia.com Read the full review

* * *

“I’m always being asked to review the latest book on marketing. With a hectic schedule, it can be tough to get any time to read any of them, but I just made time to read Search Engine Optimization: An Hour A Day.

….the “right brain” “left brain” dialog boxes that pop-up throughout the book are a welcome addition. Reading two experts attacking a subject from two perspectives – art vs. science – adds an interesting and comical twist.

I didn’t pay for my copy of the book, but would have no hesitation in buying a copy for anyone new to the industry!”

- Andy Beal, SEM Expert Read the full review

***

“I’m digging this book because it is easy to read, clear and really highlights the importance of Search Engine Marketing.

There is a great overview and then the authors break it all down. What steps do you take and when do you take them, and most importantly…WHY?

This book provides the context and the writing style that is real, clear and easy to apply to other businesses. It’s a winner for sure!”

- Elaine Young, Associate Professor, Champlain College. Read the full review

***

“Where other books offer facts, tips, and conceptual background, this volume offers simple tasks that demonstrate the core principles of SEO.

The authors, Jennifer Grappone and Gradiva Couzin, introduce SEO objectives a week at a time and break each objective into goals and tasks that can be easily understood and completed each day. Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your Web site’s rank in the search engine results pages.”

- Harvey Ramer, Marketing Designer and Blogger, Design Delineations. Read the full review

***

“Last week I picked up a copy of Search Engine Optimization An Hour a Day by Jennifer Grappone and Gradiva Couzin….. I am pretty impressed so far.It looks to be a great introductory book on the subject and really walks the user into being an expert step-by-step.While it is little big to be a one-nighter, I am about 2/3rds of the way through it after only 2 evenings – and I am looking forward to picking it up again after this post. The main reason I like it, besides the entertaining writing, is that the authors recommend a holistic and common sense approach to SEO. “

- Dan Hounshell, Senior Software Developer, Tellus (http://www.tellusweb.com). Read the full review

* * *

“Search Engine Optimization, An Hour a Day,” is an excellent
primer for the beginnerDo-It-Yourself search engine marketer. It covers the basic essentials of SEO but also drills down into the challenges (both technical and business-specific) in an easy to read and entertaining manner. The book offers a comprehensive SEO plan with metrics for tracking your success which can be done conveniently in “an hour a day.”Even if you’re considering outsourcing your SEO, this book is an excellent read and a great way to understand the industry and the terminology involved.

Daniel Riveong, Head of SEO Services, e-Storm International

* * *
If you know of a review that isn’t mentioned here, pleaselet us know.