social media marketing

B2B Twitter Giveaway Examples: Online Marketing Industry

Truth be told:  online marketers are very good at online marketing!  Their social media marketing strategies can even serve as models for other B2Bs.  So, in our quest for B2B social media genius, we looked at examples of firms pushing the medium to its max. We wanted to know what online marketing agencies (and others [...]

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Social Media Tips for the End of the World

The world is ending this weekend, in case you haven’t heard. Presumably some of us will be still hanging around waiting for some sort of apocalyptic event while others will be plucked away to, I don’t know, eat Hot Pockets and play Angry Birds with the Almighty. We’d hate for something like the end of [...]

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“Yelp is Evil” – SF Chronicle Newspaper Ad

We often hear local small business owners lamenting their presence on Yelp – and the strongarm tactics that some describe hearing from Yelp salespeople.  A recent ad in our local San Francisco newspaper proclaims: “Yelp is Evil.”  The ad was taken out by Brass & Glass, which currently has a 2.5 star average on Yelp. [...]

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Ask the Experts: How does @ work in Twitter?

Q:  What does the @ sign do in Twitter? A: Starting a tweet with @name is known as a reply.  It will cause that tweet to be seen only in the newsfeed of the recipient as well as anyone who is following both you and the recipient. Starting a tweet with any other character (except [...]

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Ask The Experts: Facebook Like vs. Share – What’s the Difference?

Q. What’s the difference between Like and Share on Facebook, and which one should I add on my site? A: Facebook like and share are similar, but have some distinct differences.  Here’s an overview of how they each work: When Facebook user Jacob chooses to like a web page, it will immediately appear as one [...]

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Ask the Experts: How do I Use Facebook OG Tags?

Q: I’ve been hearing that I should add social media meta tags to my website.  What are these and what do they do? A: Like everything else in the social marketing space, social media meta tags are evolving rapidly. We recommend using the Open Graph format for social media meta tags. Basic Tags The basic [...]

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Tutorial: Monitor Yelp Reviews on Your iGoogle Page

Here’s an easy, free way to monitor your business reputation online. If you have a business, surely you want to know what people are saying about it online.  But staying abreast of all of the forum posts, customer reviews, or blog discussions that mention your business can be overwhelming.  We recommend consolidating all of this [...]

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Podcast Submittal Links

You built it – but did they come? Submit your podcast to these directories to increase your chances of finding an audience.

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Diggers Don’t Like SEOs, And Other Insider Digg Wisdom
featuring an interview with Scott Baker, Digg’s Director of Operations

Search engine marketers love Digg. But Digg hasn’t been giving them a whole lot of love back. Here is some insider advice for dipping your toe into the Digg pool.

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Ask the Experts: Can I Use Articles to Build Links?

We love the idea of writing articles as part of your link building process. There are several approaches you could take..

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