seo web analytics

Ask the Experts: How Can I Count the Number of Pages On My Site? (Updated)

Looking for a tool to tell you the total number of pages on your site? So are we! Here’s our advice…

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Pinterest Analytics 101

Social media site Pinterest announced  Pinterest Web Analytics for business pages in March 2013. We previously blogged about how to activate Pinterest Web Analytics.  Here’s a quick walkthrough of the available information in the tool. Upon activating Pinterest Web Analytics and waiting a few days for data to populate, business page administrators will have access […]

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Google Analytics 101: Flows

This is the third part in our Google Analytics 101 series. This introductory series will help novice Google Analytics users learn how to set up and view goals, funnels and flows. Intro to Google Analytics Flows The flow report is one of the newer reports available in Google Analytics. At its basics, the flow report is […]

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Google Analytics 101 – Funnels

This is the second part in our Google Analytics 101 series. This introductory series will help novice Google Analytics users learn how to set up and view goals, funnels and flows. Intro to Google Analytics Funnels When setting up a URL destination goal in Google Analytics, you have the option to create a funnel. A […]

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Google Analytics 101: Setting up Goals

This is the first part in our Google Analytics 101 series. This introductory series will help novice Google Analytics users learn how to set up and view goals, funnels and flows. Google Analytics: Intro to Goals Goals help you measure actions or objectives on your site. When setting up a goal in Google Analytics, you […]

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Direct Traffic vs. The Dark Social

Q: I’ve started to notice that a large chunk of my direct traffic is landing on deeper pages. Some of these page URLs are very long. It seems odd these would be direct. Do I have a tracking issue? A: This is a great question that we’ve been seeing more and more often lately.  Your […]

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The State of Encrypted Search – Google’s (Not Provided)

In our work trying to provide the best possible analysis of SEO, SEM, and social media efforts using website analytics, we often come across the dreaded “Not Provided” keywords.  These are organic search website visitors for whom Google does not report what keyword they searched for.  This can pose a real barrier to accurate SEO […]

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How to Set Up Pinterest Analytics

On March 14, Pinterest announced Pinterest Web Analytics for business pages. Pinterest Web Analytics data enables businesses to identify the content on their site that is popular with Pinterest users. Here’s how to set up Pinterest Web Analytics for your business page: Step 1: Verify the business website. There is a built-in incentive if you verify: […]

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Oops, I Redesigned My Website! An SEO Checklist

If you recently redesigned your website without thinking about the effect on its search engine presence, you may be in for a rude awakening. Follow a few simple guidelines to be sure that your fabulous new site isn’t going incognito.

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Compare Web Analytics Tools

With hundreds of solutions available at prices ranging from free to hundreds of thousands of dollars, it’s easy to get lost. This guide will help you get your footing and research a tool to match your needs.

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