In this post, we share some ways a business might try to influence personalized search result – but use caution: tricking your customers is never a good idea!
Since search engines recognize a difference between singular and plural words, we think it is best to represent your keyword in both singular and plural forms on your website…
For web analytics insights and advice, we look to Avinash Kaushik’s excellent blog. Here, Avinash takes time out of his busy day to answer our most pressing web analytics and blogging questions.
If you’re using Google AdWords, you should know about dynamic keyword insertion. It’s easy to set up, but do it wrong and your ads can be downright embarrassing.
Gravity is founded on the expertise of its two partners, authors of the acclaimed SEO book "Search Engine Optimization: An Hour A Day" (Wiley, 2006, 2008, 3rd edition upcoming in 2010).
After starting out in industrial and corporate video production, Jennifer Grappone became a web project manager before working exclusively in SEO starting in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building.
The Left Brain
Gradiva Couzin has been working in SEO since its early days in 1998. With a history as a civil engineer and experience in website and database development, Gradiva excels at the technical side of SEO, and enjoys facilitating communications between techie- and non-techie folks.