seo ppc

Google Personalized Search: Part 2: How to Influence Google Personalized Search Results

In this post, we share some ways a business might try to influence personalized search result – but use caution: tricking your customers is never a good idea!

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Pay-Per-Click (PPC) Services Comparison

Which is better: Yahoo! Search Marketing or Google Adwords? Here are our thoughts and links to other articles on the subject.

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Ask the Experts: Do I Need Both Singular and Plural Keywords?

Since search engines recognize a difference between singular and plural words, we think it is best to represent your keyword in both singular and plural forms on your website…

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Ask the Experts: Pay-per-click: Can it Hurt My Organic Traffic?

We do think that PPC clicks take away from organic traffic in the particular case when…

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Interview with Avinash Kaushik

For web analytics insights and advice, we look to Avinash Kaushik’s excellent blog. Here, Avinash takes time out of his busy day to answer our most pressing web analytics and blogging questions.

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Dynamic Keyword Insertion – Google’s Little Secret?

If you’re using Google AdWords, you should know about dynamic keyword insertion. It’s easy to set up, but do it wrong and your ads can be downright embarrassing.

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