seo organic

Ask the Experts: What SEO To Require From My Developer?

Q: I just hired a developer for my small-budget site development project. Is there a Top 10 list of things I should insist on SEO-wise to be built into the site? A: As we all know by now, SEO consists of several different endeavors: Technical SEO: ensuring a search-friendly and social-friendly site from a structural/technical [...]

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Ask the Experts: Recovering from Google’s Panda Update

Q: I have an ecommerce site containing a useful library of product information that the manufacturer allows me to use on my site.  My site was hammered in Google’s Panda update, and I think it was because of this “duplicate” content.  What should I do now?  I don’t want to remove this library because it [...]

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Basic Robot-Friendliness SEO Checklist

People often ask us to write SEO checklists for them.  But SEO encompasses such varied efforts – from blog writing to technical site review – that squeezing it into a checklist can be difficult.  However, we always try to work with our clients’ processes, because we think that’s the most effective way to get SEO [...]

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Basic WordPress SEO tips: 6 Settings for Search Engine Health

WordPress is an excellent blog authoring tool and can also be used as an all-around content management system (CMS) for your site.  Best of all, it’s inherently search-engine-friendly. People often ask us for tips on WordPress settings for SEO. Here are the bare-bones basics: – In Settings > General Settings, choose a site title and [...]

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You’re Not Imagining Things: SEO Is Getting Harder for the Do-It-Yourselfer

Many people come to us, discouraged and puzzled about why their site has fallen in the ranks even though their site is optimized for all the right keywords. Others reach out to us for help with keyword optimization of their site’s text, mistakenly convinced that this is the only thing their site needs to succeed. [...]

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Google Personalized Search: Part 2: How to Influence Google Personalized Search Results

In this post, we share some ways a business might try to influence personalized search result – but use caution: tricking your customers is never a good idea!

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Ask the Experts: Do I Need Both Singular and Plural Keywords?

Since search engines recognize a difference between singular and plural words, we think it is best to represent your keyword in both singular and plural forms on your website…

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Ask the Experts: How Should I Combine My Top Priority Keywords?

You can combine keyword phrases without sacrificing your audience or your writing…

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Ask the Experts: Pay-per-click: Can it Hurt My Organic Traffic?

We do think that PPC clicks take away from organic traffic in the particular case when…

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Interview with Avinash Kaushik

For web analytics insights and advice, we look to Avinash Kaushik’s excellent blog. Here, Avinash takes time out of his busy day to answer our most pressing web analytics and blogging questions.

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