seo long tail

Ask the Experts: How Do I Optimize for the Long Tail of Search?

Rather than selecting a short list of 10 or so keywords, some sites work better with a large number of target keywords…

Ask the Experts: Should I Optimize for Exact Phrase Searches?

While our gut is telling us that only a small percentage of searches are performed with quotes, we don’t know of any published research on this. Your question made us curious…

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SEO For the Do-It-Yourselfer

Gravity is founded on the expertise of its two partners, authors of the acclaimed SEO book "Search Engine Optimization: An Hour A Day" (Wiley, 2006, 2008, 2011). Order the third edition:

> On Amazon.com
> At Barnes & Noble

The Right Brain

After starting out in industrial and corporate video production, Jennifer Grappone became a web project manager before working exclusively in SEO starting in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building.

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The Left Brain

Gradiva Couzin has been working in SEO since its early days in 1998. With a history as a civil engineer and experience in website and database development, Gradiva excels at the technical side of SEO, and enjoys facilitating communications between techie- and non-techie folks.

Follow @gradiva