seo keyword optimization

Basic WordPress SEO tips: 6 Settings for Search Engine Health

WordPress is an excellent blog authoring tool and can also be used as an all-around content management system (CMS) for your site.  Best of all, it’s inherently search-engine-friendly. People often ask us for tips on WordPress settings for SEO. Here are the bare-bones basics: – In Settings > General Settings, choose a site title and [...]

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Ask the Experts: How Do I Optimize for the Long Tail of Search?

Rather than selecting a short list of 10 or so keywords, some sites work better with a large number of target keywords…

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Ask the Experts: Should I Optimize for Exact Phrase Searches?

While our gut is telling us that only a small percentage of searches are performed with quotes, we don’t know of any published research on this. Your question made us curious…

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Ask the Experts: Do I Need Both Singular and Plural Keywords?

Since search engines recognize a difference between singular and plural words, we think it is best to represent your keyword in both singular and plural forms on your website…

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Choosing a Search Engine-Friendly Business Name

As any SEO specialist will tell you, it’s never too early to think about the eventual search engine presence of your business. This article covers some basic Do’s and Don’ts for choosing a business name with an SEO mindset.

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Ask the Experts: How Should I Combine My Top Priority Keywords?

You can combine keyword phrases without sacrificing your audience or your writing…

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Ask the Experts: Should I Trust Wordtracker’s KEI?

The Keyword Effectiveness Index is only one measurement. Let’s talk about some more reliable methods…

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Ask the Experts: Does SEO Work for B2Bs?

There are some very good reasons that SEO works for B2B (business-to-business) websites…

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Ask the Experts: Is Google Trends a Good Keyword Research Tool?

I haven’t yet found a way to make it useful in that way. There’s nothing wrong with Google Trends – it just isn’t trying to be a keyword research tool….

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Ask the Experts: How Do I Focus Keywords on a Commercial Audience?

In addition to “wholesale” and “bulk” you might want to consider a word describing the customer, for example “hotel linens” or “restaurant tablecloths.”…

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