niche keywords

Ask the Experts: Does SEO Work for B2Bs?

There are some very good reasons that SEO works for B2B (business-to-business) websites…

Ask the Experts: How Do I Focus Keywords on a Commercial Audience?

In addition to “wholesale” and “bulk” you might want to consider a word describing the customer, for example “hotel linens” or “restaurant tablecloths.”…

Continue reading…→

SEO For the Do-It-Yourselfer

Gravity is founded on the expertise of its two partners, authors of the acclaimed SEO book "Search Engine Optimization: An Hour A Day" (Wiley, 2006, 2008, 3rd edition upcoming in 2011).

> Read reviews
> Order the second edition on Amazon.com

The Right Brain

After starting out in industrial and corporate video production, Jennifer Grappone became a web project manager before working exclusively in SEO starting in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building.

The Left Brain

Gradiva Couzin has been working in SEO since its early days in 1998. With a history as a civil engineer and experience in website and database development, Gradiva excels at the technical side of SEO, and enjoys facilitating communications between techie- and non-techie folks.