ask the experts

Should I Pay for a Press Release Distribution Service?

Q: We’re thinking about putting out some press releases for our B2B using a wire service. What is your view from an SEO perspective on this approach? A: Press release distribution has become much less effective as an SEO tactic in recent years, but in some cases press releases can still be helpful for SEO. Google […]

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Ask the Experts: Will Domain Masking Impact my SEO? [Updated]

We don’t recommend using domain masking (also called pointer domains). Here’s why…

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Ask the Experts: How Can I Count the Number of Pages On My Site? (Updated)

Looking for a tool to tell you the total number of pages on your site? So are we! Here’s our advice…

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Ask the Experts: Google Display Network Preview

Q: Hi, I am running online advertising for a client and am using Google’s Display Network. I have the client asking for verification that the display ads are running, but Google does not provide an ad preview tool. How can I preview Ads for my client in order to send them a screen grab? A: […]

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Direct Traffic vs. The Dark Social

Q: I’ve started to notice that a large chunk of my direct traffic is landing on deeper pages. Some of these page URLs are very long. It seems odd these would be direct. Do I have a tracking issue? A: This is a great question that we’ve been seeing more and more often lately.  Your […]

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Ask the Experts: How Can I Get Video Thumbnails in Google? [updated]

More and more sites are featuring video. Here’s how to increase your chances of getting video thumbnails within your site’s Google search listings…

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Ask the Experts: What SEO To Require From My Developer?

Q: I just hired a developer for my small-budget site development project. Is there a Top 10 list of things I should insist on SEO-wise to be built into the site? A: As we all know by now, SEO consists of several different endeavors: Technical SEO: ensuring a search-friendly and social-friendly site from a structural/technical […]

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Ask the Experts: Recovering from Google’s Panda Update

Q: I have an ecommerce site containing a useful library of product information that the manufacturer allows me to use on my site.  My site was hammered in Google’s Panda update, and I think it was because of this “duplicate” content.  What should I do now?  I don’t want to remove this library because it […]

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Ask the Experts: Should I Link Out to Other Sites?

Q: Hi! I’m very confused about outbound links. I was told by a SEO firm that outbound links were A Bad Thing as they canceled out your inbound links. But it seems this is not the case. A: Outbound links are not A Bad Thing and they don’t cancel out your inbound links.  In fact, […]

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Google Ranks: Does Freshness Matter?

SEO experts weigh in on the questions: Does Google care if I update my site frequently? Will doing so improve my ranks?

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