Comments on: Google Ranks: Does Freshness Matter?

By: Gradiva Couzin

Gradiva Couzin — Tue, 06 Apr 2010 15:42:52 +0000

Hi Xanthi – we sometimes do see an “optimization effect” rise in rankings, followed by a downward adjustment shortly thereafter. This might be what you’re experiencing.

By: Xanthi

Xanthi — Tue, 06 Apr 2010 06:36:13 +0000

I’m actually experiencing this drop effect and I’m a bit worried. I read what you say and I hope it will go up again.
I’m at the moment optimising a client’s website and I was initially happy to see the rising in rankings, for a few certain pages. But now for the past few days, they have dropped and I’m worried cause I don’t spam and I’m very picky with having quality content and not just random keywords here and there.
We’ll see.

By: machbio

machbio — Wed, 31 Mar 2010 14:17:24 +0000

i dont think google will loose thier integrity for the freshness… if they are business oriented.. then god help them

By: Jennifer

Jennifer — Wed, 03 Feb 2010 06:12:04 +0000

Catherine, not to worry! This article describes a LIFT in ranks, and then a drop that – at least for us – does not seem to dip below the original ranks. So if you are making edits that will improve page optimization, it’s not unreasonable to expect an overall gain. If you are making edits that are neutral with regard to site optimization, it’s reasonable to expect no change in ranks at all.

By: Catherine

Catherine — Wed, 03 Feb 2010 02:35:15 +0000

So if you need to make a site wide edit like adding a link to the footer of all pages this will make your ranking plummet. Ouch! Any estimates on how long it will take to regain status?

By: bill

bill — Mon, 25 Jan 2010 20:19:12 +0000

Been wondering about this as we’ve noticed the same phenomena. Freshness vs. quality debate is just heating up.

By: Tweets that mention Google Ranks: Does Freshness Matter? | Gravity Search Marketing -- Topsy.com

Sun, 24 Jan 2010 18:52:07 +0000

[...] This post was mentioned on Twitter by Beatrice and Violet and Gradiva Couzin, Jennifer. Jennifer said: New in our Ask the Experts blog: "Google Ranks – Does Freshness Matter?" http://bit.ly/55igCZ [...]