In late June 2013, Google announced its new Carousel for local search results. Now, when a user searches for local places, they may see a horizontal row of scrollable images. For example, this screenshot shows the query “Los Angeles events:”
The images in the horizontal carousel represent a variety of live performances, sporting events, traveling shows, concerts and more, all taking place in Los Angeles. Users may click an individual image in the Carousel to see more details for a particular event, such as reviews, time and location. You can see the sources by clicking an individual image in the Carousel and scrolling down to see the source of the information:
We examined over 25 individual Carousel results for events and found that Google is currently sourcing its events data from events websites such as Eventful, Songkick, Zvents, Eventbrite, AllEvents, TicketMaster, LiveNation and SeatGeek, among others. We also observed Google sourcing data from some local events websites. For example, a Los Angeles-based query pulled data from LA.com, while a San Francisco-based query pulled data from SFStation.com. Here’s the full list of sources, and the number of times we observed them for a San Francisco-based event search:
If your business hosts events, we’re sure you’d like to see your local business appear in these Carousel results! Submitting your events to the source websites listed here is a good way to improve the likelihood that your business will appears in Carousel results for local events.
Carousel results are sure to evolve, so keep an eye out for additional keywords that show Carousel results, and new source websites on Google’s radar.